SOURCE: Buddy Media

Buddy Media

October 28, 2011 13:03 ET

L'Oreal USA Professional Products Division Wins Prestigious Social Media Award for Nationwide Salon Program

Buddy Media Recognized as Program Partner

NEW YORK, NY--(Marketwire - Oct 28, 2011) - L'Oréal USA Professional Products Division (PPD), a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company, was awarded a Forrester Groundswell Award in the category of "Business to Business: Spreading" for its Salon Facebook Program. The innovative program empowers more than 5,000 salons, that partner with the various brands under the L'Oréal USA Professional Products Division, to connect with customers and grow their business via social media.

L'Oréal USA PPD collaborated with Buddy Media, the social enterprise software of choice for eight of the world's top ten global advertisers, to provide partner salons access to a social marketing suite that contains easy-to-use tools that enhance their own Facebook pages with dynamic content, such as how-to videos, an appointment booking service and production and service information about the various L'Oréal USA PPD brands the salons carry. In addition, L'Oréal USA PPD can measure traction and furnish content for all salons who partnered in this program.

"It is essential for the L'Oréal USA Professional Products Division to provide the tools to our salon partners to help maintain and grow their business, especially during our current challenging economic climate," says Rachel Weiss, Assistant Vice President, Digital Strategy, L'Oréal USA Professional Products Division. "Facebook presents amazing opportunities to help us do just that. Through our partnership with a best-in-class partner like Buddy Media, we are not only localizing the web but also helping salons learn how to use social media to their advantage. We are ecstatic to be recognized by Forrester Research for this program."

The Salon Facebook program is an engaging and cost-effective solution with 21 million projected impressions, 2.2 million engagements with some salons seeing gross incremental sales of more than $4,000 as a result of salon promotions done through the program. Additionally, L'Oréal USA PPD is able to gain access and insights about their salons and clients, which is estimated to exceed 6,000 salons and approximately 1.7 million consumers by year-end.

"L'Oréal USA PPD has proven that it is possible to scale social media with thousands of partners and still remain authentic and relevant," said Michael Lazerow, CEO and Founder, Buddy Media. "We are honored our work with L'Oréal USA PPD has been awarded with a Forrester Groundswell Award, and has been recognized for driving real business results and customer insights via social media."

"Once again, we received excellent entries for the Forrester Groundswell Awards from around the world," said Josh Bernoff, senior vice president, idea development at Forrester and co-author of Groundswell and Empowered. "We selected the winners based on the most impressive results from among over 200 entrants this year."

The Forrester Groundswell Awards recognize excellence in achieving business and organizational goals with social technology applications. The awards program was developed to support and recognize the principles outlined in the Forrester Research books Groundswell: Winning In A World Transformed By Social Technologies (Harvard Business Press, 2008) and Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business (Harvard Business Press, 2010). More information about the Forrester Groundswell Awards is available at:

L'Oréal USA, headquartered in New York City, with 2010 sales of over $4.7 billion and 9,800 employees, is a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas.

L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and Dermablend. For more information on our brands visit

About Buddy Media
Buddy Media is the social enterprise software of choice for eight of the world's top ten global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-driven customer insights from initial point of contact through point of purchase. Buddy Media is the most award winning social enterprise software company, winning the prestigious TechCrunch "Crunchie" Award for Best Enterprise application, named to Advertising Age's 2010 "Digital A-list," and CEO and Founder Michael Lazerow was selected as 2011 New York Entrepreneur of the Year® by Ernst and Young. For more information, visit

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