January 27, 2012 12:16 ET

L'Oreal USA Treats Over 100 College Students to a "Taste of L'Oreal" in New York

NEW YORK, NY--(Marketwire - Jan 27, 2012) - L'Oréal USA will be hosting more than 100 undergraduate and graduate marketing and finance students interested in careers at L'Oréal for a weekend event in New York beginning today, Friday, January 27.

Entitled "Taste of L'Oréal," this internship recruitment weekend gives students a unique look at what a career at the world's leading beauty company involves and allows them to experience it in a realistic way. "Taste of L'Oréal" gives participants an opportunity to discover firsthand the world of L'Oréal as well as giving company executives a better sense of the candidates. Through dynamic presentations, activities and experiences, students get an in-depth orientation into the world of brand management and corporate finance. "Taste of L'Oréal" candidates interact with employees at all levels across the company, hear presentations directly from the presidents of the Divisions in which they are interested, and socialize with peers. They spend a full day working on a case study involving the company's Garnier brand in addition to networking, exploring career opportunities and participating in interview sessions.

The weekend, now in its third year, is a customized approach to undergraduate and graduate internship recruitment enabling the company to get to know the students and better understand them. It also provides the students with insight into L'Oréal USA and its culture.

"When I first heard about this at the University of Michigan, I was hesitant to apply," said Sam Goodman, a marketing assistant at L'Oréal USA's Professional Products Division and former "Taste of L'Oréal" participant. "I had never considered a career in the beauty industry. This experience shed a unique light on it from a product perspective and gave me insight into what it's like to work at L'Oréal. It was fun, challenging, and it totally changed my mind." Goodman was accepted into the internship program and subsequently joined the company upon graduation.

Students selected to attend the "Taste of L'Oréal" weekend must apply online and explain why they think they should be considered for a career at L'Oréal while demonstrating the academics, skills and competencies necessary for success. Over 1,000 students applied this year; a total of 105 were accepted to attend the weekend program.

"What could be better than the opportunity to experience the world's leading beauty company in the world's greatest city?" said Sumita Banerjee, Vice President of Talent Recruitment, L'Oréal USA. "We've created a unique program that gives students a complete understanding of what L'Oréal is all about, and gives us insight into what they have to offer. It's a comprehensive, multi-faceted weekend in which we can better get to know the talents that will drive the L'Oréal business forward in the future. Our senior management takes a hands-on role in engaging with the students and we've got amazing involvement and participation from employees across the company as well."

"Taste of L'Oréal" runs from January 27-29 and is held at the Westin Times Square in New York City. L'Oréal, headquartered in France, is the world's leading beauty company. L'Oréal USA is the company's largest subsidiary and is based in New York.

For more information on L'Oréal USA and the Taste of L'Oréal New York event, visit us on Facebook/L'Oréal USA - Corporate, or follow us on Twitter@ LOrealUSACorp.

L'Oreal USA
L'Oréal USA, headquartered in New York City, with 2010 sales of over $4.7 billion and 9,800 employees, is a wholly-owned subsidiary of L'Oréal SA, the world's leading beauty company. In addition to corporate headquarters in New York, L'Oréal USA has Research and Innovation, Manufacturing and Distribution facilities across six other states including New Jersey, Kentucky, Arkansas, Illinois, Ohio, and Texas. L'Oréal's impressive portfolio of brands includes Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Viktor & Rolf, Diesel, Cacharel, L'Oréal Paris, Garnier, Vichy, La Roche-Posay, L'Oréal Professionnel, Kérastase and Shu Uemura Art of Hair. The U.S. is the base for the product development, international marketing and advertising for L'Oréal's twelve American brands: Maybelline New York, Soft-Sheen.Carson, Kiehl's Since 1851, Ralph Lauren Fragrances, Essie Cosmetics, Redken 5th Avenue NYC, Matrix, Mizani, Pureology, SkinCeuticals and Dermablend. For more information on our brands visit

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