SOURCE: Disaboom, Inc.

July 10, 2007 06:30 ET

Lori Frisher Joins Disaboom as Vice President of Marketing and Business Development

DENVER, CO--(Marketwire - July 10, 2007) - Disaboom, Inc. (OTCBB: DSBO), which is developing the first online community for people living with or directly affected by disabilities or functional limitations, today announced that Lori Frisher has joined the Company as Vice President of Marketing and Business Development.

Ms. Frisher has over 10 years of experience in marketing, advertising, event production, account management and strategic business development working with Fortune 500 organizations, SMB, and nonprofit partners, clients and customers. Over the past three years she had served as Co-Founder and Director of New Business Development of Pink Dog Marketing, a boutique advertising and marketing agency located in New York City. Prior to that, she was an independent marketing and community events consultant to organizations such as the U.S. Paralympics and America's Athletes with Disabilities. In addition, Ms. Frisher has also served as Vice President of Community Development for WE Media, a multi-media company for people with disabilities, where she was recognized for an award-winning public service announcement.

"We are delighted to welcome Lori on board, as we continue to expand the strength of our management team," said J.W. Roth, Chairman and CEO of Disaboom. "Her knowledge and expertise from a community and corporate perspective is instrumental to Disaboom as we prepare to launch an all-inclusive Internet-based platform for this large but underserved market."

Ms. Frisher commented, "I am very excited to join the Disaboom team and look forward to raising the bar for this unique community."

About Disaboom

Disaboom, Inc. was founded to develop the first interactive online community dedicated to constantly improving the way people with disabilities or functional limitations live their lives. It will also serve as a comprehensive online resource not only for people living with such conditions, but also their immediate families and friends, caregivers, recreation and rehabilitation providers, and employers. There are more than 100 million American adults living with disabilities or functional limitations today in the United States alone. Founded and designed by doctors and fellow disaboomers to meet this untapped market's specific needs, will bring together content and tools ranging from specialized health information to social networking to daily living resources, in a single interactive site. The site is scheduled to launch in September 2007.

Disclaimers & Forward-Looking Statements

This press release contains forward-looking statements regarding future events and our future results that are subject to the safe harbors created under the Securities Act of 1933 (the "Securities Act") and the Securities Exchange Act of 1934 (the "Exchange Act"). These statements are based on current expectations, estimates, forecasts, and projections about the industry in which the Company operates and the beliefs and assumptions of the Company's management. Words such as "expects," "anticipates," "targets," "goals," "projects," "intends," "plans," "believes," "seeks," "estimates," "continues," "may," variations of such words, and similar expressions are intended to identify such forward-looking statements. In addition, any statements that refer to projections of the Company's future financial performance, the time line for the launch of the Company's website, the prospects for selling advertising on the website, the Company's anticipated growth and potentials in its business, and other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those identified in our filings with the SEC, available at All forward-looking statements made in this press release are made as of the date hereof, and we assume no obligation to update the forward-looking statements included in this news release whether as a result of new information, future events, or otherwise, other than as required by law.

© Disaboom, Inc., 2007.

For more information about Disaboom, Inc., contact J.W. Roth at (720) 279-2549 or Molly Plyler of The Blueshirt Group at (415) 217-5867, and please visit the "About Us" section of our web site at

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