SOURCE: Project by Project

July 12, 2006 12:01 ET

Los Angeles Gets a Taste of the Arts as Project by Project Hosts Food & Wine Tasting to Benefit Non-Profit Visual Communications

LOS ANGELES, CA -- (MARKET WIRE) -- July 12, 2006 -- Project by Project (PbP), a 501(c)3 all-volunteer non-profit organization, is hosting its Fourth Annual Food & Wine Tasting Benefit via its Southern California chapter to benefit Visual Communications, the country's premier Asian Pacific media arts center. The benefit will feature an evening of culinary delights and delicious wine, graciously provided by dozens of master chefs and noted wineries, and will be chaired by Akira Hirose of Maison Akira in Pasadena with Kerry Heffernan of Hudson Park Catering, NY serving as honorary chair and emceed by Susan Hirasuna of Fox 11 News. This unique event will take place at the Wallis Annenberg Building at California Science Center on Saturday, July 22, 2006 from 7:00 pm to 10:30 pm.

In a city that is lauded for its dining experience and variety of cuisines, guests to this event will have an opportunity to sample the best of culinary delights that Los Angeles has to offer. The event will feature unique tasting samples by celebrated chefs, wine from distinguished vineyards and an exciting premium silent auction. In addition, there will be a one-hour VIP champagne reception courtesy of Crustacean Beverly Hills at 6:00pm.

Heralded on as one of the "Top 10 Things to Do this Summer" for the second straight year, the Fourth Annual Food & Wine Tasting Benefit is Project by Project's signature fundraising event for its 2006 partner, Visual Communications, whose mission is to promote intercultural understanding through the creation, presentation, preservation and support of media works by and about Asian Pacific Americans (APA).

"This year's partnership between Project by Project and Visual Communications has been one of the most successful campaigns in our history," said Ryan Cheng, president of PbP's Southern California chapter. "PbP is proud to donate all the net proceeds from this event to VC to enhance the programs of this worthy organization which fills an important niche in the Asian American community."

Participating restaurants to date include: Boule Patisserie, blue on blue, Blvd Restaurant at the Regent Beverly Wilshire, Bon Appétit at the Getty Center and Getty Villa, Cafe del Rey, Ciao Bella Gelato, Cinch, Dakota, Global Cuisine by Gary Arabia, Hudson Yards Catering, NY, Joe's Restaurant, Maison Akira, MAX, Michelia, Napa Valley Grille, Noé, Roy's, Red Pearl Kitchen, The Oinkster, Water Grill, Whist at Viceroy Santa Monica, and many more!

Participating beverage purveyors to date include: Arcardian, Dark House, Cole Bailey Sesquipedalian, FIJI Water, Hollywood & Wine, IZZE Sparkling Juice, Office of Champagne, Sapporo, Yaegaki, and others.

Many thanks to this year's corporate sponsors Polo Ralph Lauren, Sapporo, and Yaegaki Corporation USA.

For information about the Food & Wine Tasting Benefit, please visit

Pre-sale tickets are $115 online until July 19. Tickets are $150 at the door (July 22). VIP tickets are $250.

About Project by Project

Project by Project (PbP) is a national volunteer organization of social entrepreneurs that serves Asian Pacific American non-profit organizations by raising public awareness, encouraging volunteerism and building capital. Each year, a PbP chapter partners with a different Asian Pacific American community-based organization and tailors an eight-month long campaign to help the group achieve its goals. By partnering with a different underserved group each year and assisting in areas such as fundraising, marketing and public relations, event planning, strategic consulting, recruiting, and other assistance, Project by Project represents an innovative and unique approach to community service. Project by Project is a 100% volunteer driven, 501(c)3 non-profit organization. For more information please visit

About Visual Communications

The mission of Visual Communications is to promote intercultural understanding through the creation, presentation, preservation and support of media works by and about Asian Pacific Americans. Visual Communications was created with the understanding that media and the arts are important vehicles to organize and empower communities, build connections between generations, challenge perspectives, and create an environment for critical thinking, necessary to build a more just and humane society. For more information please visit

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