SOURCE: Vendely Communications, Inc.

January 16, 2007 08:56 ET

Los Angeles PR Firm and NATPE Honor Colleague With PSA

Vendely Communications Plays Key Role in Multiple Myeloma PSA and Calls on Station Executives to Regularly Broadcast PSA Throughout 2007

LOS ANGELES, CA -- (MARKET WIRE) -- January 16, 2007 -- Vendely Communications, Inc. (VCI) and the National Association of Television Program Executives (NATPE) today announced the premiere screening of NATPE's Brigette Parise Public Service Announcement Initiative. The PSA for the International Myeloma Foundation (IMF) will be screened on the convention floor of NATPE 2007 January 15-18 at the Mandalay Bay Resort in Las Vegas. Designed to educate Americans and citizens in many countries about multiple myeloma, a form of bone marrow cancer, the PSA is set to be translated in up to 10 languages. The Initiative honors the memory of Brigette Parise, former Vice President of Member Marketing at NATPE, who died from multiple myeloma at age 44 in April 2004.

The genesis of the PSA grew out of the client relationship VCI had with the IMF. "We were very familiar with the lack of public education and frequent misdiagnosis associated with myeloma," recalls Elizabeth Vendely, President of VCI. "In the past month alone, we mourn the loss of beloved Emmy-award winning actor Peter Boyle and Radio-Television News Directors Association (RTNDA) Vice President Noreen Welle. Both suffered from multiple myeloma," she added.

Vendely approached Beth Braen, NATPE Senior Vice President, Marketing, to help organize an initiative that would honor Parise and educate the public about myeloma. A coalition of industry organizations came together under the banner of the Women In Film Los Angeles PSA Committee Chaired by Bonnie Spence, Director of International Special Features/DVD for Warner Home Video Inc. Vendely said, "We were inspired by the immediate response from NATPE and Women In Film. This PSA was developed by the most talented professionals in the entertainment industry from creative directors to post production specialists."

One of the fastest rising cancers in the western world, myeloma is being diagnosed at an alarming rate in people in their 30s, 40s and 50s. It was previously considered a disease of the elderly. "We encourage all station managers to place this spot into their PSA rotation. Checking for multiple myeloma is a simple blood test, but there is limited knowledge of this cancer and how to diagnose for it. Broadcasting this spot will help thousands of people who might have been misdiagnosed," commented Vendely. Post Conference, the websites www.natpe.org, www.wif.org, www.myeloma.org, and www.vendely.com will all have information about how stations can receive the PSA for broadcast.

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