SOURCE: XA.net

XA.net - Online Advertising and Media Buying

June 01, 2010 08:30 ET

Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies

SAN FRANCISCO, CA--(Marketwire - June 1, 2010) -  Lotame (www.lotame.com) and XA.net (www.xa.net), pioneering providers of advertising technologies and services, have partnered to offer advertisers and agencies access to Lotame's audience engagement segment data through XA.net's advanced online media management and optimization platform.

"XA.net strives to provide advertisers and agencies the widest variety of robust, audience-targeting data available," said Rob Leathern, Founder and Chief Executive Officer of XA.net. "Having the opportunity to add Lotame's high-quality audience data into our platform represents a huge win for any client using our platform to optimize online media buys, campaigns, and creative."

Advertisers and agencies no longer need to waste time and resources duplicating campaigns across multiple systems: They can utilize Lotame's 23 audience segments directly through XA.net's platform, and manage and optimize their online media buys across top publishers, ad exchanges and aggregators, reaching 94% of the US audience and significant international audiences.

"This partnership further empowers advertisers to drive meaningful engagement with Lotame's data through XA.net's platform and services, resulting in online advertising investment returns," said Andy Monfried, Founder and Chief Executive Officer of Lotame. "XA.net provides management and optimization in real- and near real-time through their highly intuitive media buying interface, so advertisers can make the best use of Lotame's deep insight-driven audience segments."

About Lotame and XA.net
Lotame (www.lotame.com) is a marketing technology company powered by the superior segmentation of audience data. Lotame's flagship targeting and analytics platform, Crowd Control™, collects and interprets unstructured publisher data to make audience planning as easy as keyword buying. We activate audiences for advertisers with comprehensive online marketing solutions, provide publishers with multiple revenue streams from data and media, and sell to data buyers Lotame Audience Segments derived from our unparalleled knowledge of human behavior.

XA.net (www.xa.net) provides technologies and services that enable advertisers to buy, manage, and optimize online media and audience data through one intuitive, easy-to-use platform for the most efficient, targeted, and performance-driven ad spend possible. XA.net's platform accesses inventory from all major publishers, ad exchanges, and aggregators, and data from a range of providers.

Contact Information

  • For more information, please contact:
    Ben Russo
    Email Contact
    415-329-7110