SOURCE: LOUISE ENTREPRISES

August 19, 2009 09:54 ET

LOUISE Entreprises pursues its development with €3M Capital Raise

PARIS--(Marketwire - August 19, 2009) - LOUISE Entreprises, a company pioneering in the development of perfume in a stick, raises 3 millions Euros provided by a private investor. It is the second fund raising for LOUISE Entreprises since the beginning of the year. This fund raising takes place a few months only after a majority controlling stake was acquired by ENEX Group last April.

LOUISE Entreprises, created in 2005 by Isabelle Masson-Mandonnaud, offers another dimension in the world of perfume by creating a new gesture: "the touch of perfume". The CrazySticks, innovative concept of the solid perfume in a stick, are already distributed in France and in many countries through the two following labels: "CrazyLibellule and The Poppies" (selective distribution) and "My perfume is a Twistick" (mass market).

This new investment will permit LOUISE Entreprises to reinforce and develop initiatives already undertaken. It will help the Company to enlarge its operational teams to develop the distribution in France and abroad. It will also let the Company put emphasis on marketing and communication activities. Furthermore, the financing will enhance the rapid growth of new products on the marketplace.

Isabelle Masson-Mandonnaud declares: "These two successive fund raisings are the sign of the interest investors take in LOUISE Entreprises, its brand and perfume revolution. The world of perfume is infinite and LOUISE Entreprises creates a new market with its innovative concept of perfume in a stick. One day, every woman will have a 'CrazyStick' in her bag. LOUISE Entreprises has a high potential growth rate. The Company plans to raise a third funding initiative by the end of the year".

About LOUISE Entreprises

LOUISE Entreprises is a company pioneering in the development of perfume in a stick. This French company was created in 2005, by Isabelle Masson-Mandonnaud, co-founder and partner of Dominique Mandonnaud in Sephora until its sale in 1997. LOUISE Entreprises tends to offer another dimension of the perfume by creating an innovative concept based on a new gesture. The CrazySticks are distributed in more than 18 countries through two labels: "CrazyLibellule and The Poppies" (selective distribution) and "My Perfume is a Twistick" (mass market).

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