SOURCE: Louisiana Food Co.

August 25, 2011 09:10 ET

Louisiana Food Company Adds Louisiana Grown Rice to Fall Package Dry Product Line

"Popcorn" Rice to Be Sold Under Company's "Pirogue Rice" Brand Name

BATON ROUGE, LA--(Marketwire - Aug 25, 2011) - Louisiana Food Company (OTCBB: LUSI), a purveyor of "Certified" Louisiana specialty food products, today introduced its newest product, Pirogue Rice -- a pirogue (pronouced "pee-row") is a small, flat-bottomed boat associated largely with the Cajuns of the Louisiana marsh. The addition of this "Certified" Louisiana rice to LUSI's packaged dry product line nicely rounds out LUSI's offerings. LUSI's Pirogue Rice will begin to appear on South Louisiana grocers' shelves and at the company's online store beginning in October 2011.

Louisiana's long-grain "popcorn" rice is a basmati hybrid popular for its rich, nutty flavor and fragrant aroma. When cooked, this variety of rice has fluffy texture, while maintaining a firm consistency.

"The pirogue is an iconic symbol from our Cajun roots, and is perfectly associated with our rice offering, given rice's long-standing position of prominence in Cajun kitchens," said David Loflin, LUSI's President. "And, as with all of our products, the Pirogue Rice labeling is an original work of art and offers a vision of what life on the bayou might have looked like in the first part of the last century," he added.

The labeling for LUSI's Pirogue Rice carries with it a story inspired by the history, the culture and the people of South Louisiana:

With the blistering July sun of South Louisiana baking the Vermilion River mud onto his weathered cheek, Joe stood, watching his son's oldest boy, P'tit Joe. "Mais, jamais d' la vie! You gonna learn to watch out for dem bogs, 'Tit Joe?" "When I get my own pirogue, Pépère, won't matter then," the boy chirped. "You'll get that pirogue soon as yur big enough to chop that cypress by the barn. Now, git up here and push my pirogue down to our side of the bayou, gotta get that rice home and ready for market," Joe grumbled. Free from the bog, the youngster raced to the pirogue... -- continued at

Capturing South Louisiana

From the outset, LUSI's management has believed that the rich and diverse cultural heritage of South Louisiana would provide a natural source of inspiration for its product labels. As works of art, LUSI's product labels capture the movement and energy that is South Louisiana -- they are "eye-grabbers," and retailer and consumer response to the labels has been extremely positive.

About Louisiana Food Company

LFC is devoted to locating, developing and commercializing food-related business opportunities in the State of Louisiana. Currently, LFC has established three lines of "Certified" Louisiana specialty food products: PACKAGED DRY PRODUCTS (marketed under LFC's "Louisiana Food Company" brand name), (2) SAUCE PRODUCTS (to be marketed under LFC's "The Quarter's" brand name) and (3) COFFEE PRODUCTS (marketed under LFC's "Voodoo Roast" brand name). LFC's specialty food products are sold through distributors, directly to retail grocery stores, directly to other retailers and directly to consumers through its online store:

Contact Information

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    Acer Communications, Inc.