SOURCE: Lounge19.com

December 19, 2007 05:19 ET

Lounge19.com to Launch the "Whole-in-One Social Networking Community" That Connects Today's Golf Industry Innovators With Golf Enthusiasts for the Ultimate Online Relational, Educational and E-Commerce Experience

Technology Company to Introduce New Electronic Loyalty Program ("SKINS") to Stimulate Website Participation While Offering Incentives for Its Members

TUSTIN, CA--(Marketwire - December 19, 2007) - Lounge19.com (L19) is a social networking & brand building community for the golf world and its mission is to immediately strengthen an industry that is in transition as today's emerging golf equipment, product and apparel suppliers seek to establish a profitable brand niche in the marketplace. According to Lounge19.com President/CEO Glenn Llopis, "Our primary objective is to provide the business leadership to breed the next generation of brand & product innovators into market leaders through online interactive technology."

The Golf Industry and emerging suppliers like Bob Burns Golf, Nickent, Fourteen Golf, Heavy Putter, Simpac and others are searching for brand development answers to create a more interactive one-to-one relationship with today's golf enthusiasts. Additionally they seek to integrate their products/brands with the total golf lifestyle to create loyalty amongst consumers as supplier consolidation activities and deep-discounted imitations have created confusion amongst consumers. Lounge19.com and its customized "intelligence-based" technology serve as the liaison between brand owner and golf enthusiast and seeks to re-educate today's growing golf community by connecting them with the true innovators of the sport.

Llopis continues, "The golf industry has fallen victim to its rapid growth sparked by the sport's commercialization as lower-priced alternatives are forcing the introductions of new product and equipment technologies more than ever before. These activities are not only confusing consumers but more importantly fragmenting the industry."

Lounge19.com (www.Lounge19.com) sets the stage for the world's largest online golf community. Through its user friendly features, functionality and interactive "lounge-like" setting, members join to make friends and become educated by today's brand/product innovation leaders. Its introduction will be made public at the January 2008 PGA Merchandising Show in Orlando, Florida (www.pgashow.com). Members can earn incentives ("SKINS") to become eligible for free prizes and special promotional discounts. This "whole-in-one community" showcases the ultimate online golf lifestyle experience that features:

--  Social networking to make friends and connect with golf enthusiasts
--  Learn from today's leading golf innovators at L19 University
--  AGRA's Star Ranking Program
--  L19 "SKINS" Member Loyalty Incentive Program
--  Member and Brand/Supplier Storefronts in the L19 Marketplace
--  And Much More...
    

"Our ultimate goal is to reshape the golf industry and sustain the loyalty of its enthusiasts," Llopis concludes.

Contact Information

  • Media Contact:
    Margarita Heune
    (714) 474-2925