SOURCE: Welocalize


November 14, 2013 10:17 ET

Louvre Hotels Group Selects Welocalize as Localization Partner

FREDERICK, MD--(Marketwired - Nov 14, 2013) - Welocalize, a global leader in translation and localization services and products, announced a partnership with Louvre Hotels Group to provide optimized multilingual content for the purpose of driving site traffic and increasing revenue.

Louvre Hotels Group is a global hotel and travel industry leader with six major brands and more than 1,200 hotels in 44 countries including the well-known Tulip Inn, Golden Tulip and Royal Tulip brands.

"We want to increase website traffic, conversions and ultimately, revenue by creating rich English and multilingual content for all current and planned hotels within our group," said Luca Gerini, head of e-commerce and mobile at Louvre Hotels Group. "We want all content to be optimized and localized to maximize traffic and conversions for all geographic territories and provide a great user experience for our customers all over the world."

Welocalize is working closely with Louvre to design and implement a value-add localization strategy which will support their overall business strategy for international growth. Welocalize's dedicated teams are providing rich and compelling source content for Louvre's various websites. All source content will be translated initially into 10 target languages and SEO optimized for each country.

"Localized and optimized SEO is key to what our clients need in a multilingual environment because it allows them to set themselves apart from their competition in every country," said Antoine Rey, senior director, Europe and Asia sales at Welocalize. "Our approach, partnerships, expertise and service offerings are critical to our clients' success and helping them to achieve their defined business goals."

"We chose Welocalize because they have worked with some of the biggest online companies and have incredible experience within the online travel industry," said Luca Gerini, e-commerce director at Louvre Hotels Group. "They have the scale and expertise to help reach our global, digital audience. We are looking forward to a long and mutually beneficial partnership."

About Welocalize - Welocalize, Inc., founded in 1997, offers innovative translation and localization solutions helping global brands to grow and reach audiences around the world in more than 120 languages. Our solutions include global localization management, translation, supply chain management, people sourcing, language services and automation tools including MT, testing and staffing solutions and enterprise translation management technologies. With over 660 employees worldwide, Welocalize maintains offices in the United States, UK, Germany, Ireland, Japan and China.

About Louvre Hotels Group - Louvre Hotels Groups is a Groupe du Louvre subsidiary and is managed by Pierre-Frédéric Roulot. It was established in 1976 and since 2005 has been owned by Starwood Capital Group. In July 2009, Louvre Hôtels joined forces with the Golden Tulip Hospitality Group, when Starwood Capital took over the latter. This move propelled Louvre Hotels Group (Louvre Hotels & Golden Tulip) to the position of a key player in the international hotel industry, with a portfolio of more than 1,200 hotels, representing a total capacity of over 90,000 rooms in 44 countries.

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