February 12, 2010 08:30 ET

Love Is in the Air, via UPS

Company Expects to Transport Over 30 Million Flowers for Valentine's Day

MIAMI, FL--(Marketwire - February 12, 2010) - As the hub for the Americas, South Florida welcomes over 80% of all fresh-cut flowers brought into the United States for the Valentine's Day holiday. UPS, the world's largest package delivery company and a global leader in supply chain and freight services, sees most of these flowers before customers do.

The logistics of transporting flowers is not an easy task and requires a lot of coordination, planning and expertise to ensure that the integrity of the flowers is preserved. In preparation for this year's Valentine's Day, UPS teams in Miami and in Latin America are strategically organizing the various elements involved in cold-chain logistics -- the transportation of temperature sensitive goods. This includes humidity-controlled shipping containers and refrigerated cooling facilities on the airport premises. This perfectly orchestrated process minimizes delays, which can impact the life and freshness of the flowers.

"The increased demand for flowers during this time of year generates a 75% increase in total UPS imports from leading flower producers like Ecuador and Colombia," says Tom O'Malley, vice president of cargo for UPS Americas. "To satisfy the demand for flowers this Valentine's Day, UPS has added 16 flights and upgraded four aircraft to a larger capacity, accommodating additional cargo coming into Miami."

The majority of flowers imported from Latin America come from Colombia, Costa Rica, Dominican Republic and Ecuador. Growers in these countries prepare months in advance to cope with the high demand for flowers for this special date. The growers also know they need a truly reliable logistics partner to successfully transport the flowers to their final destinations.

"Every year we count on UPS to transport our delicate flowers from Costa Rica into the United States," said Larry Howkins, President of Continental Farms, Inc., a premier grower and distributor of fresh cut flowers. "As one of the top importers in the Miami area, we are committed to providing our clients with fresh and high-quality flowers. We would not be able to deliver on this commitment without the support of our logistics partner, UPS."

UPS (NYSE: UPS) is the world's largest package delivery company and a global leader in supply chain and freight services. With more than a century of experience in transportation and logistics, UPS is a leading global trade expert equipped with a broad portfolio of solutions. Headquartered in Atlanta, Ga., UPS serves more than 200 countries and territories worldwide. The company can be found on the Web at and its corporate blog can be found at To get UPS news direct, visit

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