SOURCE: Loveland Products

Loveland Products

November 15, 2016 08:00 ET

Loveland Products Launches Equity VIP Soybean Seed Treatment

LOVELAND, CO--(Marketwired - November 15, 2016) - Loveland Products announced today the launch of a new seed treatment for soybeans under the brand Equity® VIP.

"As soybean production continues to intensify, it's important to protect the seed and seedling to get the crop off to a strong start," says Marty Robinson, Seed Treatment Market Manager at Loveland Products. "Equity VIP is a unique combination of five active ingredients, including the SDHI chemistry component Vibrance® from Syngenta. Equity VIP's broad range of activities and diverse modes of action help assure the best level of protection against early season diseases and insect pests."

The new Equity VIP seed treatment builds off the success of Loveland Products' previous Equity offering for soybeans. It supplements an innovative and effective portfolio of seed treatments, including biological enhancers, nutritionals and seed protection chemistries for a wide range of crops.

"Our seed treatment portfolio is designed to provide a high level of efficacy in the field," Robinson states. "At the same time, we strive to make sure that both our products and our application practices achieve the highest level of environmental stewardship. We are staunch supporters of the Seed Treatment Stewardship Coalition, and we subscribe to the Best Management Practices recommended by the industry."

Equity VIP will be marketed through Crop Production Services retail locations.

About Loveland Products, Inc.

Loveland Products, Inc. offers a complete line of high-performance input products to the global agricultural and professional non-crop industries. Loveland Products' diversified portfolio of premium products consists of seed treatment, plant nutrition, fertilizer, adjuvant and crop protection products, which are available through Agrium Retail in North America, South America and Australia, and through distribution partners in over 40 countries globally. Loveland Products strives to bring new, unique products and technologies to the marketplace to provide innovative solutions to problems across the agricultural and professional non-crop industries. For more information, please visit

Equity is a registered trademark of Loveland Products, Inc.

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