SOURCE: Lovin' Scoopful

June 11, 2013 16:59 ET

Lovin' Scoopful Ice Cream Increases Product Availability With Expanded Walmart Distribution

Seattle-Based Premium Ice Cream Now Available at More Than 250 Walmart Stores Throughout the West

SEATTLE, WA--(Marketwired - June 11, 2013) -  Lovin' Scoopful, a Seattle-based premium ice cream company founded by Maria Shriver, Tim Shriver and partners, to benefit Special Olympics and other nonprofits that help empower the human spirit, has increased its product distribution to include more than 250 Walmart stores in the western United States.

As part of the increased distribution channel, Lovin' Scoopful ice cream is now available at select Walmart SuperCenters and Neighborhood Markets in Arizona, Washington, Nevada, Wyoming, California and Utah.

"Our continued growth with Walmart is extremely exciting," said Dan Samson, co-founder of Lovin' Scoopful. "We're thrilled to now offer our products to more families around the country, just in time for summer."

In addition to the expanded Walmart distribution, Lovin' Scoopful products can be found at Albertsons in Washington, Oregon, Idaho, Montana and Wyoming; Ralphs in Southern California and Nevada; Fry's in Arizona; H-E-B in Texas; Stop & Shop, Dave's, IGA and other retailers in New England; and Giant in Virginia, Maryland and Washington D.C.

Launched in 2008, Lovin' Scoopful's mission is to create as many smiles as possible. Empowering the human spirit and satisfying taste buds, the company donates 25 percent of its post-tax profits ($50,000 minimum annually) to Special Olympics. The company also hosts an annual Lovin' Award contest for youth who are committed to making a difference in their communities through involvement with Special Olympics programs and outreach.

Made with an all-natural base, non-rBST cow's milk and cream, all Lovin' Scoopful gourmet light ice cream flavors contain half the fat and a third fewer calories than other premium brands, providing a healthier alternative while maintaining a super-premium taste.

All 14 flavors of Lovin' Scoopful ice cream come in 1.75 quart containers and retail for $3.99 to $4.99 at select grocery stores around the country. For more information, including retailers carrying Lovin' Scoopful products, please visit www.lovinscoopful.com. Follow Lovin' Scoopful on Facebook at www.facebook.com/lovinscoopful and on Twitter at www.twitter.com/LovinScoopful

About Lovin' Scoopful:

Lovin' Scoopful is a premium ice cream company operating with the objective of making not only its customers happy, but also making many others happy through significant contributions to causes that help empower the human spirit. Maria Shriver, Tim Shriver, Angelo Moratti and Dan Samson launched Lovin' Scoopful in 2008 with the intent of offering a high quality, fun and health conscious product that would also serve as an ongoing source of revenue for worthy causes. Currently, the company is proud to donate 25 percent of its post-tax profits, $50,000 minimum annually, to Special Olympics.

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