SOURCE: Lowe Campbell Ewald
DETROIT, MI--(Marketwired - Apr 4, 2014) - Marketing communications agency Lowe Campbell Ewald has announced the addition of Curtis Melville as Executive Creative Director. In this newly created position, Melville will oversee the day-to-day creative operation of Lowe Campbell Ewald's Detroit office. In addition, he will provide creative leadership and vision to Lowe's global network, as well as new business efforts. Melville will report directly to Chief Creative Officer Mark Simon and will work with all clients across the agency. He will join Lowe Campbell Ewald on Monday, April 7.
"We're excited to have Curtis on the team," said Simon. "His talent and experience will help us to continue to deliver exceptional creative for our clients. I am looking forward to the impact he will have on our agency and our culture."
"I am thrilled with the prospect of creating and innovating with Mark and the team he's built," said Melville. "The opportunity to contribute to the transformation and momentum of Lowe Campbell Ewald is invigorating, and I'm confident about what we can accomplish together."
Melville joins Lowe Campbell Ewald from Team Detroit, where he served as Executive Vice President, Executive Creative Director. While there, he was responsible for Ford's U.S. advertising communications, including traditional, digital, social, branded content and retail efforts. In addition to co-owning his own boutique creative shop in San Francisco for over eight years, Melville has worked at Ogilvy & Mather, Saatchi & Saatchi and Hal Riney. Throughout his career, he has worked with a number of prominent brands including Ford, HP, Yahoo! and iShares.
Throughout his career, Melville has been recognized for his creative work, including the One Show, Communication Arts and Effie awards.
About Lowe Campbell Ewald
Lowe Campbell Ewald is a full service, fully integrated advertising and marketing communications agency in the U.S. The agency provides both traditional and specialized capabilities including advertising; insights and strategic planning; integrated content strategy and development; digital; social, DM/CRM, retail and experiential marketing; and media planning and buying. As the U.S. hub for the Lowe and Partners global network, Lowe Campbell Ewald has offices in Detroit, Los Angeles, New York and San Antonio. Clients include Alltel Wireless, Atkins Nutritionals, Inc., Cadillac, Consumers Energy, De'Longhi North America Inc., Detroit Lions, Energy Upgrade California, Kaiser Permanente, LifeLock, Inc., the Milk Processor Education Program, OnStar, Snuggle, Unilever, USAA, the United States Navy and Western Governors University.