August 12, 2014 13:45 ET

LOYAL3 Adds Aleksey Novicov as Director of Mobile Development

Award-Winning Mobile App Developer Joins LOYAL3 Engineering Team

SAN FRANCISCO, CA--(Marketwired - Aug 12, 2014) - LOYAL3 today announced that Aleksey Novicov has joined the company as Director of Mobile Development. LOYAL3 is a social platform that makes it easy and affordable for people to invest in their favorite brands' stock and initial public offerings (IPOs). 

"Aleksey is the ideal person to help us perfect the LOYAL3 mobile experience for our users," said Barry Schneider, CEO, LOYAL3. "His expertise with bringing successful apps to market will help us quickly extend our products across all mobile platforms."

As Director of Mobile Development, Novicov will be leading the company's mobile initiatives to build user-friendly, engaging and secure mobile applications across all devices. Novicov will also be responsible for building out the LOYAL3 mobile development team.

"The LOYAL3 platform is changing the way people invest and I am looking forward to helping it become a fully-mobile experience," said Novicov.

Novicov has more than 25 years of experience as a product designer, software developer and engineering manager. In 2009, Novicov founded Yodel Code LLC, a mobile software development and consulting company that created apps for Bridgewater Associates, Stanford Hospital and France Telecom. Yodel Code LLC has also self-published numerous award-winning iOS applications. Prior to founding Yodel Code LLC, Novicov worked as Director of Server Engineering at Motorola.

Novicov holds a BS in Mechanical Engineering from the University of British Columbia and a MS in Mechanical Engineering from Stanford University.

About LOYAL3
LOYAL3 offers a highly scalable social technology platform that makes stock ownership easy and affordable for a new class of individual investors. LOYAL3's Social Stock Plan enables people to buy stock in their favorite companies in three steps, with as little as $10 and no fees. LOYAL3 also offers the Social IPO™, a platform that opens up IPO access to people on a first-come, first-served basis, making IPO stock available at the same price and time as Wall Street. With its Stock Rewards™ product, LOYAL3 enables companies to use their stock for brand-positive promotions to increase acquisition, engagement and loyalty. LOYAL3 generates revenue from companies by helping them raise capital, attract low-cost individual shareholders and create a deeper level of brand engagement. For more information, visit  

LOYAL3 Disclosures: Our mission is to make it easier and more affordable for people to invest in the brands they know and love. Own What You Love® represents our core philosophy that there is affinity between people and the brands that they know -- and love! -- and that we want to make it possible for more people to invest in many of their favorite brands.

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