SOURCE: Adara Media

Adara Media

Adara Media

January 27, 2011 09:00 ET

Loyalty Audience Provider Adara Media Selected by AlwaysOn as an OnMedia 100 Winner

Recognized for Creating New Opportunities in Digital Media Technology

MOUNTAIN VIEW, CA--(Marketwire - January 27, 2011) - Adara Media Inc., provider of a leading loyalty audience platform, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Adara Media was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Adara Media and the OnMedia 100 companies will be honored at AlwaysOn's fifth annual OnMedia on January 31, 2011, at The Paley Center for Media, New York. OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations.

"The make-up of the OnMedia 100 presents a poetic picture of the mega-trends AO's editors see driving the transformation of digital media and entertainment, namely the explosive growth in smartphones, social networking and social commerce, as well as the globalization of entrepreneurship," says Tony Perkins, founder and editor of AlwaysOn. "We also uncovered a new trend that's creating high-growth company opportunity-the emergence of Web analytics as a powerful tool to help advertisers ascertain the 'wisdom of the crowd' and better target their marketing and branding pitches."

The OnMedia 100 winners were selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders. The AlwaysOn editorial team and its partners at SAP, the Blackstone Group, KPMG, Silicon Valley Bank, SNR Denton, SecondMarket, and Bridge Bank, as well as industry experts across the globe scoured the entrepreneurial community to identify the top 100 private digital media companies.

Adara Media is the provider of a loyalty audience platform that leverages anonymous data from real customer loyalty programs to enable authentic audience targeting. Adara Media's unique approach of offering elite travelers an enhanced online experience by seeing more relevant, targeted ads, with the assurance that their private information is secure, is exactly the type of game-changing, innovative technology OnMedia rewards. Working with top travel and hotel brands, Adara Media offers strategic campaigns for advertisers to connect with consumers while they are still "in-market."

"We offer a unique platform that provides a competitive edge in a crowded market. We are thrilled to have been recognized by this extremely influential community, and look forward to continuing our pattern of growth and innovation in the evolving loyalty audience targeting and data management space," said Layton Han, CEO, Adara Media.

A full list of all the OnMedia 100 winners can be found on the AlwaysOn website at:

About Adara Media:
Adara Media offers a loyalty audience platform that enables top brands to monetize and nurture their loyalty program customers online and helps advertisers reach exclusive, qualified audiences. Using proprietary loyalty data, Adara Media enables advertisers to reach real individuals, ensuring authenticity while maintaining complete anonymity. Adara Media's brand partners then gain ancillary revenue streams and the ability to deepen their relationships with loyalty consumers through targeted offers and consistent communication. Adara Media was founded in 2005 and is headquartered in Mountain View, CA. For more information, please visit

About AlwaysOn:
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand to spearhead the global innovation economy.

To participate in this revolutionary event and be among the Top 100 OnMedia companies, and to engage with the hottest new breakout digital media CEOs, venture investors, and the execs on Madison Avenue who get it, we are offering a 50% discount on tickets to celebrate the winning companies in honor of this award. Please register using this link for the special offer:

Contact Information

  • Media Contact:
    Hollis Guerra
    blast! PR for Adara Media
    (919) 833-9975 x.14
    (919) 757-1174
    Email Contact