SOURCE: Loyalty Lab, Inc.

September 18, 2007 08:18 ET

Loyalty Lab Announces 'Gimme Love' Facebook Application

1-800-FLOWERS.COM Uses New App to Link 'Fresh Rewards' Loyalty Program to Facebook

SAN FRANCISCO, CA--(Marketwire - September 18, 2007) - Loyalty Lab, the leader in on-demand best customer management for consumer brands, today announced its new "Gimme Love" application, which connects customer relationship programs to Facebook applications and widgets. 1-800-FLOWERS.COM (NASDAQ: FLWS) is the first Loyalty Lab client to tap the new application, linking its loyalty program, Fresh Rewards, to Facebook and enabling customers to accrue real benefits for their activities in the virtual space.

Loyalty Lab's new application leverages the open APIs provided by Facebook and enables retailers and consumer brands to reward their best customers for activities they do while on the popular social networking site. In the case of 1-800-FLOWERS.COM, the "Gimme Love" application will reward members of its successful loyalty program, Fresh Rewards, for referring their friends to the multi-channel specialty gift retailer.

"Customer evangelists are a brand's best friend. By bridging their loyalty programs to social networks, brands can make it easier for their customers to spread the good word around," said Mark H. Goldstein, CEO of Loyalty Lab. "By adapting our best customer management platform to Facebook and other social networks, we make it easy for brands to acquire their next buyers."

"As the leading floral brand, we continue to investigate new opportunities for reaching out to our customers wherever they are," said Monica Woo, President, Consumer Floral Brand. "We want our brand to be where our customers are, which is why we were the first floral brand on Second Life and why we're the first multi-channel specialty retailer to link our loyalty program to Facebook."

Pierre-R. Wolff, Loyalty Lab's Vice President of Business Development and a former executive with social network pioneer Tribe Networks, added: "With Facebook now open and MySpace and others expected to follow the same path, we decided to expand the reach of our platform to include these new gathering places."

The new product is in response to Loyalty Lab clients who are seeking ways to participate in the social networking revolution. With "Gimme Love," Loyalty Lab clients can quickly and easily go live with their own Facebook app and, within days, allow Facebook members to collect points for referrals, purchases, viewing their point balances, or showing off virtual versions of their favorite product or recent purchase.

Further applications in development will enable Facebook members who give virtual flowers to also purchase them as well as earn points or discounts on purchases when friends click branded links, site referrals, and sweepstakes enrollments.

View an explanatory video on YouTube at http://www.youtube.com/watch?v=iw4CCw887Q8

About Loyalty Lab, Inc.

Loyalty Lab, based in San Francisco, is the leader in on-demand best customer management for consumer brands. Loyalty Lab's flagship Customer Relationship Manager Suite provides retailers and service companies with integrated and on-demand loyalty program management, email, incentives, and campaign management. Clients include New York and Company, Brookstone, 1-800-Flowers.com, Bally Total Fitness and a number of other prominent retail and service companies. For more information visit http://www.loyaltylab.com.

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