SOURCE: Front Flip

Front Flip

July 10, 2013 08:47 ET

Loyalty Marketing Company Front Flip Announces Relationship With Ponderosa and Bonanza Steakhouse Restaurants

LEAWOOD, KS--(Marketwired - July 10, 2013) - Loyalty marketing company Front Flip today announced it has formed a system-wide relationship with 142 Ponderosa and Bonanza Steakhouse restaurants in the U.S.

Parent company, Homestyle Dining LLC., selected the mobile loyalty program to help increase visit frequency, drive beverage and BBQ sales and reach the coveted Millennial generation. The restaurant group says just 17% of their customers are between 18 and 29 years old.

Front Flip was launched in conjunction with Pepsi's summer promotion.

"Over the last 40 years, families across the country have turned to our restaurants for quality steaks and great customer service. While we continue to deliver on both fronts, we know Millennials are looking for a richer connection with our brands. We are confident Front Flip will help us achieve that," said Jon Rice, Chief Marketing Officer for Homestyle Dining.

Front Flip's mobile, social and web-based loyalty marketing solutions help businesses across the country drive transactions and visit frequency. Instead of accumulating points or punches, Front Flip customers have a chance to win digital prizes every time they visit their favorite restaurants and retail shops. Customers can also receive mobile offers and share them with Facebook friends.

"We are thrilled that Ponderosa and Bonanza Steakhouse restaurants across the country will be connecting with their customers through Front Flip. Both brands have had great success attracting families over the years. Now they have a platform that is fun, interactive and appeals to a younger demographic," said Sean Beckner, CEO of Front Flip.

Front Flip's client portfolio includes franchise groups from major brands like KFC, Pizza Hut and Arby's.

The Kansas City-based company has offices in several major markets, including Atlanta, Dallas, D.C., Tampa and Minneapolis. 

About Front Flip

Front Flip is the next generation of loyalty marketing. We're not another punch card on a mobile app. Instead, we help businesses create profitable, long-term relationships with customers through fun experiences, instant promotions, rich customer analytics and targeted mobile campaigns. Front Flip works with local shops, regional chains and national concepts to help them achieve significant jumps in traffic and sales in the first 90 days. For more information, visit or call (855) 730-1830.

About Homestyle Dining LLC

Homestyle Dining LLC, owns, operates, and franchises family-focused restaurants throughout the United States and internationally under the Ponderosa Steakhouse and Bonanza Steakhouse brands where guests can enjoy flame-grilled steaks and entrees along with a high quality buffet featuring an endless selection of salads, soups, appetizers, vegetables, and desserts at affordable prices.

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