SOURCE: Loyaltyworks

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September 28, 2010 15:48 ET

Loyaltyworks Announces Major Update to RewardTrax® Reward and Incentive Program Platform

ATLANTA, GA--(Marketwire - September 28, 2010) -  Atlanta-based Loyaltyworks, a full-service provider of B-to-B loyalty and incentive programs, has released details on recent updates to RewardTrax, the technology powering its online point programs. Newly added features enable clients running reward programs on RewardTrax to create individualized, goal-driven point award rules and reduce program administration.

 Key new features include:

  • Reward Thresholds: administrators can create point award rules triggered by individual goals or program-wide performance targets.
  • Automated Claim Verification: point claim fraud (and oversight) is reduced with verification systems that check participant data submissions and auto-award points.
  • Individual Goal Tracking: integrated tools allow program participants to monitor progress towards pre-defined performance goals and desired rewards.

"The new features in this recent release improve the performance of incentive programs running on RewardTrax in a variety of ways," says Luke Kreitner, VP of Account Management at Loyaltyworks. "Programs can generate higher motivation by setting goals on an individual basis and then monitoring and encouraging participants as they progress towards their goals. And programs that require participants to provide proof-of-purchase, like invoice data, will run with less administration. We worked with our best clients to design these new features and they've rolled out to rave reviews."

The RewardTrax platform supports branded, points-based reward, incentive and loyalty programs designed by Loyaltyworks to help businesses drive behaviors aligned with desired goals and objectives. These programs have been successful at growing customer loyalty, boosting sales revenue and share of wallet, increasing employee retention and engagement through recognition, strengthening channel relationships, motivating sales team performance, and more.

Loyaltyworks offers complimentary consultations and demonstrations of RewardTrax. Call 1-800-844-5000 or visit http://www.loyaltyworks.com to learn more.

About Loyaltyworks

Loyaltyworks designs, develops and manages full-service loyalty and incentive programs that produce measurable business results. For 30+ years, they have helped companies drive revenue and profit by building employee and customer loyalty and encouraging desired behaviors with rewards. Typical incentive-driven business solutions include channel sales promotion and loyalty, customer loyalty programs, sales incentive programs, and employee reward and recognition. Loyaltyworks brings especially deep experience to the execution of channel loyalty and contractor rewards programs. The company supports all of its points-based incentive programs with a comprehensive set of tools and services including program design, the RewardTrax technology platform, participant communications, program management, reward fulfillment and performance measurement.

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