SOURCE: Loyaltyworks


November 30, 2010 13:25 ET

Loyaltyworks' RewardTrax Incentive Programs Boost Reward Fulfillment Capabilities to Every Corner of the Globe

How Do You Say "Reward" in Kinyarwanda?

ATLANTA, GA--(Marketwire - November 30, 2010) - Loyaltyworks is completing enhancements to its RewardTrax® incentive solution platform that will broaden support for businesses with employees and partners all over the world -- from Rwanda, where Kinyarwanda is a universal language, to Malaysia, Romania... and hundreds of places in between.

Working with a global network of reward fulfillment partners, Loyaltyworks will make it possible for RewardTrax program participants in more than 200 countries to access regionally sourced reward items -- ensuring, for example, that they receive electronics that work with their local power voltage, and books in their preferred language. The RewardTrax platform is frequently used by manufacturers to manage distribution partner relationships and channel sales incentive programs that often span the globe.

More importantly, the enhanced global capability helps clients create programs that better connect with the values and customs inherent to different countries.

"We're in a global economy, and an increasing number of organizations want centralized control of programs that cross international lines, yet also reflect local preferences and mores," explains Luke Kreitner, VP of Account Management at Loyaltyworks. "The ability to execute a single, multinational reward program -- one that spans language, logistics and culture -- is the natural next step in the evolution of RewardTrax."

Kreitner notes that for an incentive program to drive motivation, it needs to inspire the participant with a value proposition and reward offering that speaks directly to that individual, addressing his or her unique interests, tastes and point of view. "We feel we've assembled a reward offering that caters to the preferences and sensibilities of people no matter where they live. And for clients, we've made it possible to centralize control and consolidate budget and administration for a single program that is still country-specific; they no longer have to create and run multiple programs independently."

Besides increased localization, the expanded global support will, in most cases, provide faster delivery of rewards to recipients -- enhancing program customer service. Loyaltyworks expects the updated system to be online in the first quarter of 2011.

About Loyaltyworks

Loyaltyworks designs, develops and manages full-service loyalty and incentive programs that produce measurable business results. For 30+ years, Loyaltyworks has helped companies drive revenue and profit by building employee and customer loyalty and encouraging desired behaviors with rewards. For more information, visit

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