SOURCE: Long Range Systems

Long Range Systems

August 14, 2012 09:30 ET

LRS Announces Skip Cass as New President and CEO

Company to Further Enhance Its Marketing and Acquisition Solutions for Customers

ADDISON, TX--(Marketwire - Aug 14, 2012) - Long Range Systems (LRS), the leading provider of on-site paging systems and guest surveying solutions, announced the appointment of Skip Cass as president and CEO. Cass brings more than 25 years of relevant industry experience to his new role having recently run the Internet, business development and technology departments at A. H. Belo Corp., and previously served as Executive Vice President/Media Operations, managing Belo Corp.'s various television stations, newspaper and cable news operations.

Cass is succeeding former president and CEO Ken Lovegreen, the original founder of LRS, who is now transitioning to a full-time role as Chief Technology Officer with oversight of the Company's product development, and will maintain responsibility for all international operations, distribution and franchising efforts. Lovegreen will also remain Chairman of the Board of Long Range Systems, LLC.

"We welcome Skip's experience and leadership as LRS continues to expand in new markets and create new products," said Lovegreen. "Skip's strategic, results-oriented approach will play a vital role in extending our track record of bringing consumer and technology focused communication solutions to the marketplace."

Cass brings a strong background in managing large-scale operations and developing new business models and innovative marketing solutions for both B2B and B2C organizations. While at A. H. Belo, Cass was instrumental in investing in and developing several early-stage and start-up operations that offered transaction-based business models aimed at major vertical consumer markets. He has also previously served on boards of Classified Ventures, owner of and and of Newspaper Consortium's partnership with Yahoo!, aimed at providing behaviorally-targeted marketing solutions for small- and medium-sized businesses.

"LRS' brand is already recognized as a leading provider of paging systems and surveying tools," said Cass. "Equally as impressive, however, are the many elegant, easy-to-implement solutions that help our clients engage and more effectively interact with their customers. We see opportunities to expand on that engagement to drive customer loyalty, retention and acquisition ultimately increasing our customers' revenue and service levels."

Prior to serving in several key management roles at Belo Corp. and A.H. Belo, Cass launched Texas Cable News in 1999, a statewide cable news channel based in Dallas, Texas, and was also president and general manager of KTVK-TV in Phoenix, Arizona, which was the first independent television station ever to win all four Nielsen sweeps periods in a metered market in 2003. Also a licensed attorney, Cass practiced commercial litigation and communications law early in his career. Cass graduated from Loyola University School of Law in 1991 and earned a bachelor's degree in Broadcast Journalism from Louisiana State University in 1987. He is a 2004 graduate of the Stanford Executive Program and has served as president of the Stanford Business School Alumni Association Board of Directors.

For more information about LRS or the company's products and services, please go to

About Long Range Systems, LLC
Long Range Systems, LLC is the leading global provider of on-site paging, guest management and surveying tools. LRS solutions are used in a variety of settings including restaurants, hotels, hospitals, day cares, amusement parks, churches, retirement and nursing homes, doctor/dentists offices and more. LRS owns 19 patents and markets over 30 products designed to streamline operations, improve customer satisfaction levels and increase sales. For more information, contact Jason Barge at 800-437-4996 (x4126) or visit

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