SOURCE: GearyLSF Group

April 18, 2012 16:08 ET

LSF Interactive and Geary Group Announce Merger

GearyLSF Group Becomes One of the World's Leading Digital Marketing Companies

SAN FRANCISCO, CA--(Marketwire - Apr 18, 2012) - LSF Network, Inc., http://www.lsfnetwork.com, a global online marketing and media buying group, parent of LSF Interactive, and Geary Group, Inc., a San Diego-based leading digital marketing agency, announced today they have completed an agreement to merge and create one of the world's foremost independent digital marketing agencies. The merger is uniting performance-driven digital marketing and advertising services with creative web development capabilities and local, mobile and social marketing solutions. With over 200 people worldwide, spread across five offices in the United States, two in Europe and one in Asia, the new group named GearyLSF Group (http://www.gearylsf.com) provides full service digital marketing agency capabilities to a rich roster of clients across the US and Europe.

"Geary Group is a nationally recognized performance-driven agency. This merger brings together world-class services along the digital continuum, DAOR status and enriches our ability to provide integrated online marketing to global consumer brands and retailers," said Daniel Laury, founder, President and CEO of LSF Network and LSF Interactive, and now President and CEO of the GearyLSF Group.

"We share a results-driven approach with LSF Interactive, a global leader in online performance marketing, and look forward to delivering innovative campaigns together and strengthening the breadth of services we are providing to some of the world's best known brands," said Andreas Roell, Geary Group, Inc. Chairman and CEO, who will serve as Chairman of the GearyLSF Group.

The new agency's full service capabilities include strategic planning, analytics, digital advertising, online media buying, search engine optimization (SEO) and search engine marketing (SEM), reputation management, pay per click advertising, local, mobile, and social media marketing, creative design and web site development. It also offers international marketing and advertising services with its large presence in Europe.

LSF Network, Inc. was represented in this transaction by Newforth Partners, recently merged into Woodside Capital Partners LLC, an M&A advisory and investment banking firm headquartered in Palo Alto, CA. Terms of the deal were not released.

About LSF Network, Inc.
LSF Network, parent of LSF Interactive, is an online marketing and media buying agency that uses results-driven digital marketing solutions, tools and services to lead brands to dominate their industries and generate more revenue per campaign. Headquartered in San Francisco, the 110-people strong LSF Network Group has offices on two continents and manages campaigns for a roster of direct accounts worldwide that include ClubMed, Waterford Wedgewood, Royal Doulton, Career Education Corporation, LSI, Aramark Refreshment Services, Unigroup, Kelly Services, Target, LastMinuteTravel.com, Le Figaro, France24 and several more. For more information, please visit http://www.lsfinteractive.com and http://www.lsfnetwork.com.

About Geary Group, Inc.
Geary Group is a digital holding company providing next generation digital marketing services and operating under three divisions: Geary Interactive, Geary PMG and Geary SEO. As one of the nation's foremost independent digital agencies, Geary Group acts as digital Agency of Record and manages campaigns for a roster of ROI-focused companies including WD-40, Bumble Bee Foods, MobiTV, Covad Communications (now Megapath) and Kyocera amongst several others. The agency is regularly recognized as one of the San Diego area's fastest-growing private companies and best places to work. Geary is headquartered in San Diego with an office in San Francisco. For additional information, please visit http://www.gearygroup.com.

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