SOURCE: LSF Interactive

October 11, 2006 11:15 ET

LSF Interactive Appoints Jinenne Sutherland as Director of US Media

SOUTH SAN FRANCISCO, CA -- (MARKET WIRE) -- October 11, 2006 -- LSF Interactive, a division of the LSF Network Group, a global digital marketing company, today announced the appointment of Jinenne Sutherland as Director of US Media. Her role includes overseeing the LSF Interactive media practice with a focus on defining online channels for acquiring new customers on behalf of LSF Interactive clients while increasing their revenue through the digital medium.

Online advertising grew 30.3% in 2005 as companies continued to shift their advertising spend from offline media, primarily broadcast television and newspapers, to the Internet. (Source: eMarketer, 2006.)

Jinenne Sutherland, Director of US Media at LSF Interactive, commented, "Companies increasingly seek to tap into the purchasing power found on the Web, yet eCommerce clients today are struggling to find efficient online marketing options. Currently the industry is saturated with vertical solutions which pose a management headache for companies. Our approach is unique in the market because, as a full service acquisition agency for online direct marketing, we offer a one-stop-shop for our clients. In addition, we hold ourselves accountable for results which minimizes the risk in the cost of media."

LSF Interactive generates revenue for Business-to-Consumer (B2C) companies by leveraging online channels to acquire new customers and leads. LSF Interactive clients include e-tailers such as Niman Ranch (www.nimanranch.com) and Organic Bouquet (www.organicbouquet.com) as well as subscription-based organizations such as Automotive.com, online dating agency TRUE (www.true.com) and French newspaper group SocPresse which owns the prominent national daily, Le Figaro.

An evangelist for marketing in the interactive space since 1993, Jinenne has a focus on audience development for online marketing resulting in new customers for her clients through online channels. Her background covers all aspects of traditional and interactive media including consumer and B2B, domestic and international planning and buying.

Prior to joining LSF Interactive Jinenne served as Media Director for Organic's San Francisco office overseeing media planning and buying for Fox. Prior to that, she led strategic media direction for clients at Mediasmith, Inc, Lot21 and Publicis Technology. Her online marketing successes feature a wide range of clients including Bank of America, LifeScan, Hotwire, Palm, Napster and Walmart.com.

"I am very pleased to welcome Jinenne to LSF Interactive," said Daniel Laury, CEO and President of the LSF Network Group. "Jinenne's caliber, experience and leadership will allow us to expand our media department and capacity to deliver strategic media planning to meet our clients' direct response marketing needs."

Sutherland added, "I'm excited to help LSF Interactive's clients grow their online commerce channels. We consider ourselves an extension of their business team and in this position we help our clients save time and generate revenue. We put skin in the game in the form of our fees so it is in our best interest to create efficiencies and find scalability so we both succeed in meeting their goals."

About LSF Interactive

LSF Interactive is a full service online marketing agency working through a variety of online channels including search, email, CPM media buy, comparison shopping, community and incentive marketing. LSF Interactive offers its services on a Pay-for-Performance basis. LSF Interactive reduces the risk and cost of acquiring new customers on the web, because clients pay only when LSF Interactive delivers against targets. Clients include Niman Ranch, Organic Bouquet, TRUE.com, Dealio, and others.

LSF Interactive is a division of the LSF Network Group, a pioneer in on-line precision marketing founded in 1999. From the very outset, LSF Network's core strength is its ability to continually deliver high-quality traffic to meet or exceed customers' lead generation and web-marketing targets. Working directly with advertisers and with their agencies, the LSF Network Group brings qualified leads to its clients through all of the Internet's major distribution channels including an affiliate partner network of thousands of publishers, search, e-mail and its own web properties which include over 17 million registered users. Headquartered in South San Francisco, CA, the LSF Network Group has operations in Europe and India. Please visit www.lsfinteractive.com or call +1 (650) 616-3185.

http://www.lsfinteractive.com/pres_sutherland.html

Contact Information

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