SOURCE: Latitude Industries, Inc.

July 12, 2007 09:42 ET

LTDI Breaking News: Out to Generate More Sales Through Constant Contact

MIAMI, FL--(Marketwire - July 12, 2007) - Latitude Industries Inc. (PINKSHEETS: LTDI), a manufacturer of high-performance, center console powerboats, announces today that it has implemented a new and exciting way to stay in touch with its customers, prospects and shareholders.

In an attempt to keep our customers, prospects, and shareholders informed of the latest electronics, fishing tips, and the direction of the company in a more personalized setting, Latitude Powerboats has integrated Constant Contact to its web-site.

"It's a practical move," said Jonathan Giner, Director of Marketing and Sales for Latitude Powerboats. "We want to create not only brand awareness, but a family environment where a customer or a prospect doesn't get the feeling that after the purchase he or she is out there all alone; instead we will keep them informed and knowledgeable."

Carolina Hernandez, President and CEO of Latitude Powerboats, said that "implementing Constant Contact will give Latitude a more consistent follow up to the dozens of leads that we collect during each boat show, plus the everyday enquiry that comes in through our local and national advertising."

To date, we have more than 650 contacts in our e-mail database, which eventually will turn from leads to sales. After all, word of mouth truly is the world's best-known marketing secret and we aim to make Latitude Powerboats the talk of the town.

We invite you to sign in... you will laugh, you will learn, you too will buy a Latitude!!! visit

About Latitude Industries

Latitude Industries is a manufacturer of high-quality, offshore sport fishing boats. The company's boats fuse innovative design with advanced light-weight composite materials that resist rot and decay and retain buoyancy under all conditions. Hand-laid fiberglass hulls offer the best of old world craftsmanship and new world technology. In addition, the company enhances the safety of its boats by using the latest lamination technology, creating a sturdy and durable hull that can handle the toughest sea conditions. Latitude Industries employs craftsmen with decades of industry experience at its headquarters in South Florida, the sport fishing capital of the world.

For more information about Latitude Industries Inc. or to sign in for our weekly corporate letter and boating tips visit

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law.

Contact Information

  • Contact:
    Carolina Hernandez
    President and CEO
    Ph: 305-758-BOAT (2628)