SOURCE: LTU technologies

LTU technologies

October 06, 2010 12:08 ET

LTU technologies Launches Email-Based Solution for Mobile Marketing Programs

LTU pixmail Makes It Possible for Companies to Engage Customers With Interactive Ads, Scavenger Hunts and More

NEW YORK, NY--(Marketwire - October 6, 2010) -  LTU technologies today announced the release of LTU pixmail, a new visual search solution that allows companies to quickly launch fun and interactive mobile marketing campaigns based on sending pictures by email. The solution, powered by LTU's advanced image recognition technology, does not require users to download a mobile application and can be used on any mobile device capable of sending and receiving emails. The first LTU program of its kind took place this summer at the Dylan's Candy Bar flagship store in New York.

The solution is very simple -- products, packaging, posters or other print collateral is 'indexed' and added to system. Users email a photo of an object or printed material to an address specific to the campaign. If the photo is recognized as part of the campaign, the associated content (product details, video link, coupons, scavenger hunt clue...) is sent by return email to the user, enabling brands to instantly deliver relevant digital content to a highly targeted audience.

Using LTU pixmail, Dylan's Candy Bar hosted an in-store scavenger hunt where customers were given clues to find a certain piece of candy. If they emailed a picture of the correct candy, they immediately received a return email with a coupon redeemable in the store. An additional benefit to the retailer was that the customer's verified email address was automatically added to its database for future reference and loyalty programs.

"Our goal at LTU is to help companies improve their businesses using image matching and visual search," said LTU founder and president, Alexandre Winter. "This new solution is a creative way that we are making it fun and easy for them to engage customers using non-intrusive mobile marketing strategies."

Creating powerful, fun and affordable mobile marketing campaigns
LTU pixmail setup is simple, quick and affordable and enables the collection of email addresses in a new and unobtrusive manner. The solution is also completely configurable, making it extremely easy and quick to develop campaigns tailored to a company's specific needs -- such as multi-layered scavenger hunts, branded response to printed ads, delivery of coupons and more.

About LTU technologies
Founded in 1999 by scientists from MIT, Oxford University and INRIA, LTU technologies provides cutting-edge image recognition technologies to leading commercial and government organizations worldwide.

The technology has successfully been integrated into commercial and government solutions for brand and copyright protection, police investigations (stolen art, child abuse), media intelligence and advertisement tracking, site search for eCommerce and stock photography, mobile applications and many more. For more information, visit http://www.ltutech.com.

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