SOURCE: Lucas Dodge

Lucas Dodge

April 16, 2013 05:00 ET

Lucas Auto Group in New Jersey Has Stayed Ahead of Google's Changing Algorithm by Taking Advantage of Recent Updates Provided to Their Website by First In Results

LUMBERTON, NJ--(Marketwired - Apr 16, 2013) - The Panda 25 update concentrates on the end user being able to complete their tasks once they are on your website. If you're not prepared, the update can have negative effects on your website search rankings. By taking advantage of the web system designed by First In Results, Lucas Chevy in Lumberton, New Jersey is thoroughly prepared. At Lucas Chevy, the customer's needs have always been a top priority. That is why they provide a clean and easy-to-use web design that's includes a brilliant phone app allowing the customer to browse their inventory with only one hand. Google's research has proven that easy page navigation results in much lower bounce rates and higher conversions.

"Our clients love browsing inventory on our website, who wouldn't? You can choose any vehicle new or used right from the home page with one click. As well, the interior pages of our website that are perfectly designed so that customers can reach any vehicle at any time with one click of the mouse.

"The Lucas Auto Group includes, Lucas Chevy, Lucas Ford & Lucas Dodge Chrysler Jeep. All of which share the same brilliant web design and innovative technology provided by First In Results, leaders in online automotive marketing. First In Results websites give the customer everything they need and nothing to get in the way of a sale. We believe in keeping it simple which has given our partners an astonishing 'time on site' rate of over six minutes per visitor. We all know numbers don't lie and at First In Results we let our partners' sales numbers speak for us. By allowing our system to work for you, your dealership will begin to pull customers away from other markets which will result in major increases in revenue." - Kevin Midure - Internet Manager Lucas Chevy Lumberton, New Jersey

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