SOURCE: Experticity

June 23, 2014 10:00 ET

Lucchese Chooses Experticity to Enhance Product Expertise and Reinforce Brand Messaging Among Retail Sales Associates

Lucchese Plans to Use Experticity's Programs to Build and Reward Brand Advocates

SALT LAKE CITY, UT--(Marketwired - Jun 23, 2014) - Experticity, the leading platform for building and rewarding expertise in sales associates, has been chosen by Lucchese to elevate associates' expertise on the brand's rich history and craftsmanship. Experticity will create a gamified experience on its web-based training platform to build knowledge of Lucchese's shoes, handbags and leather accessories while also identifying and encouraging the brand's most active advocates on the sales floor.

"Our one-of-a-kind boot design and meticulous construction come from over 130 years of experience. Our drive for perfection demands that more money, time and skill go into making each pair of boots, but gives our customers an extraordinary level of comfort, quality and fit," said Cindy Moore, VP of Sales at Lucchese. "Experticity will help us educate each sales associate representing our brand to make sure the same passion and knowledge found on the factory floor carry over onto the retail floor."

Experticity's platform currently allows more than 625 brands and more than 70,000 retailers help retail associates gain expertise on the brands they sell. Companies like Lucchese trust Experticity to deliver the product information sales associates need to bring expertise back to the retail-buying experience and create better quality, more helpful conversations on the sales floor.

"Lucchese's history has been dedicated to providing the highest-quality products and services to its customers. By partnering with Experticity to create an educated, helpful sales staff, Lucchese is continuing that history and ensuring customers have positive buying experiences through people with helpful expertise," said Tom Stockham, CEO, Experticity. "We are proud to work with premium brands like Lucchese to help them stand apart from the competition through education."


About Lucchese
Legendary boot-making company, Lucchese, has a heritage that dates as far back as 1883. Originally founded by Sam Lucchese Sr. and his brother as Lucchese Boot Company in San Antonio, Texas, Lucchese earned its reputation amongst U.S. Cavalry by making custom-quality riding boots for officers based in and traveling through San Antonio. Word spread quickly across the country and Lucchese not only became the preeminent and most talked about boot maker amongst officers nationwide, but also became popular with Hollywood legends, country and rock-and-roll favorites, and high-profile political figures and CEOs.

About Experticity
Experticity, Inc. is growing the world's largest community of influential experts to drive retail sales and create premier buying experiences through its expert-knowledge platform,, and its expert-incentive platform, Together these platforms unite thousands of the most innovative, forward-thinking brands and retailers, along with hundreds of thousands of trusted product experts to drive better sales and an improve customer buying experiences. The company's on-demand and performance-based products enable brands and retailers to educate, deliver incentives to and foster firsthand product experience with credible, category-specific experts -- while also collecting important insights about them and analyzing their effectiveness. By fostering long-term, high-value relationships, manufacturers see better results, retailers improve performance, experts are rewarded for their knowledge and consumers have better buying experiences. Experticity currently works with over 625 brands, 70,000 retail locations and nearly 1.5 million influential experts. Learn more about the company at