SOURCE: Fidelity Assets

September 19, 2006 08:00 ET

Lucero Summit Sales to Offer Search Engine Marketing Services From Fidelity Assets

Partnership Creates a One-Stop-Shop for Real Estate Companies Looking For Office Management Software and Internet Marketing Solutions

LOS ANGELES, CA -- (MARKET WIRE) -- September 19, 2006 -- Fidelity Assets (www.fidelityassets.com), the first company to provide search engine marketing services exclusively for real estate professionals, today announced a strategic partnership with Lucero Summit Sales (www.lucerosummit.com), the sales and training arm of Lucero, the most comprehensive and highly integrated real estate office management software system available today. This partnership results in a one-stop-shop for real estate companies who wish to equip themselves with leading-edge real estate software and Internet marketing solutions including pay-per-click (PPC) search engine marketing campaigns. Fidelity Assets will also provide content for Lucero's training sessions.

"Lucero Summit offers some of the best real estate office management software services on the market," says Andy Steuer, Fidelity Assets CEO. "We are happy to associate our name and our services with Lucero's to provide real estate professionals with highly targeted marketing campaigns to give them access to the active home buyer and sellers who are searching on Google, Yahoo, AOL and other search engines on a daily basis."

Fidelity Assets is an innovator in the field of search engine marketing. Fidelity Assets' Traffic Sender service uses highly refined campaign management tools to leverage traffic from major search engines including Google, Yahoo, AOL, Ask.com and hundreds of their partner websites on behalf of real estate professionals, so they can promote their listings or their websites and target buyers and sellers who are actively searching for real estate in their local market. Fidelity Assets also offers the first communications suite built on a blogging platform customized for real estate professionals, called My Client Builder. This service is available to real estate professionals free of charge and helps them grow their sphere of influence by communicating with home buyers and sellers who are actively searching for real estate on the Internet. In addition to publishing local announcements to their My Client Builder blog, real estate agents can showcase their listings by uploading pictures and listing information as frequently as they would like. Each blog is equipped with an RSS feed that publishes its content to hundreds of real estate websites, including syndication of the agent's property listings to numerous other real estate search and content sites around the web. This generates free organic traffic for real estate agents and brokers, and provides maximum exposure for their property listings. All of these benefits of My Client Builder are currently free.

Lucero Summit Sales is the leading provider of real estate office management software and software training for front office, back office and agent management, and also offers website hosting solutions. Lucero's services include sales management, listings management, transaction coordination, referral management, personal assistant, flyer creation, agent billing, and task scheduling, among many other services.

While Lucero provides an extremely comprehensive real estate office management system, their Consulting operation has uncovered from Lucero user feedback that the outsourcing of search engine marketing services to Fidelity Assets has proven to add tremendous value to the marketing efforts of Lucero clients. This partnership will provide users of the Lucero system with priority access to and support of leading professionals in online real estate marketing.

"Our partnership with Fidelity Assets represents a great added-value for our clients," says Kyle Hunter, Vice President of Lucero Summit. "This alliance is going to improve our offer by giving our clients easy access to the whole spectrum of the latest real estate technologies, search engine marketing for real estate agents and brokers, and efficient Internet Marketing training by the best in the field."

About Fidelity Assets

Fidelity Assets is a leading provider of search engine marketing (SEM) solutions designed exclusively for real estate brokers and agents. Through its suite of Internet marketing services, Fidelity Assets offers real estate professionals personalized marketing campaigns that utilize Google, Yahoo and other major search engines to capture targeted, high-quality online traffic and leads for their clients. Online advertising with Fidelity Assets is performance-based according to the number of visitors generated by the campaign. Please visit www.fidelityassets.com.

About Lucero Summit Sales

Lucero Summit Sales is the sales and training arm of Lucero, the most comprehensive and highly integrated real estate office management software system available today. For 19 years, our research team has modified and customized the Lucero program based on constant feedback from more than 90,000 users in 18 countries. Lucero Summit has recently created Summit Hosting, our next logical step in innovation in the form of our premier server farm -- to maximize Lucero's capabilities and our customers' accessibility.

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