Lucian Matis

Lucian Matis

March 29, 2011 18:53 ET

Lucian Matis Presents Fall 2011: CHAOS at the Design Exchange

An Art-to-Wear Collection

Beauty by Smashbox and Hair by Schwarzkopf

TORONTO, ONTARIO--(Marketwire - March 29, 2011) - Canadian Award-winning Fashion Designer, Lucian Matis has chosen the Design Exchange to unveil his Fall/ Winter 2011 Art-to-Wear Collection titled "CHAOS."

"The collaboration with the Design Exchange is a perfect fit. The museum is known globally to promote all forms of design" Matis has entitled the new collection CHAOS for a reason. "This is not a negative but rather a positive statement. For me from chaos erupts innovation and change. I love the unpredictability of fashion. Change is imperative to avoid boring uniformity. Every woman should have some chaos in her wardrobe."

Promoting the value of great design is paramount, because it is important that people understand its powerful effect. The vision at DX is to establish Canada as a design leader worldwide. Supporting Lucian Matis, is another way of reaching out to the design community, nationally and internationally. "Lucian is a creative genius and I am proud to say that he is absolutely top Canadian talent," says Samantha Sannella, President and CEO of Design Exchange.

Pro Lead Artist, Lori Taylor, Smashbox Cosmetics L.A., will lead the Canadian beauty team to create The Lucian Matis CHAOS beauty looks for the fall/winter 2011 show. An exclusive Lucian Matis CHAOS Cosmetics Collection will also be developed and available for consumers to experience at select Shoppers Drug Mart and Murale stores in the greater Toronto area, commencing fall 2011.

"Smashbox Cosmetics has produced professional backstage beauty during L.A. Fashion Week over the years and we are delighted to be partnering Smashbox with one of Canada's very own already well-recognized young fashion designer Lucian Matis, creating the beauty looks for his fall 2011 CHAOS Show" says Michael McLaughlin, President and C.E.O., Quadrant Cosmetics Corp.

Lucian Matis has also partnered with Schwarzkopf Professional, a company which stands for trust and success and that is recognized for its global teams-- people who are passionate, who have a dream, a vision and who want to make it a reality. That is precisely why they've partnered with Lucian Matis, to help the designer make the dream of CHAOS a reality. Paul Pereira, Schwarzkopf Essential Looks stylist, worked in conjunction with Matis and Toronto based salon Solo Bace to create the hair look for the fall/winter 2011 show.

ABOUT SMASHBOX COSMETICS:

Smashbox Cosmetics was founded in 1996 by brothers Dean and Davis Factor, great-grandsons of the makeup legend Max Factor and founders of Smashbox Studios. They were inspired by their celebrity clients to create a unique makeup brand that met the highly demanding needs of a professional photo shoot. Since that time, smashbox has established itself as a highly successful prestige cosmetics brand and top performer in specialty beauty channels. The majority of smashbox's sales are in North America, but the brand is distributed in more than 40 markets worldwide. It is the leading Hollywood cosmetics brand loved by young consumers. Distributed in Canada by Quadrant Cosmetics Corp, smashbox is available at select Shoppers Drug Mart, Pharmaprix, Murale, Sephora and select independent boutiques, throughout Canada. www.smashboxcanada.com

ABOUT SCHWARZKOPF:

Schwarzkopf Professional, a division of Henkel Consumer Goods Canada Inc. is part of the business unit cosmetics/toiletries of the Henkel Group, Düsseldorf, and is one of the leading suppliers in the hairdressing business, worldwide. Based on a professional partnership with the hairdresser, the focus of Schwarzkopf Professional is to provide innovative concepts and services, which match the needs of international salon businesses. Schwarzkopf Professional is present in over 80 countries. Well known international brands include IGORA (colour), BLONDME (colour), SEAH HAIRSPA and BC hairtherapy (care), and OSiS (styling). schwarzkopf-professional.ca

ABOUT THE DESIGN EXCHANGE:

Design Exchange (DX) is Canada's Design Centre and Museum with a mission to promote the value of design. We are an internationally recognized non-profit educational organization committed to promoting greater awareness of design as well as the indispensable role it plays in fostering economic growth and cultural vitality. We improve communication between various design disciplines, educators, businesses and the general public through programs, exhibits, lectures, and workshops. www.dx.org  

ABOUT SOLO BACE:

Solo Bace is a fashionable salon based in the heart of Yorkville, where luxury meets hair. Solo Bace is known for staying on top of trends and using the latest and hottest products available in the marketplace. Their stylists are always professional and know how to discover the style and colour that best compliments your face shape, hair texture and other factors that make you unique.

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