SOURCE: Lucid Imagination

February 04, 2011 03:00 ET

Lucid Imagination Names Peter Tait Vice President of Marketing

Seasoned Marketing Strategist Drives Innovative Programs to Support Booming Demand for Open Source Enterprise Search

SAN MATEO, CA--(Marketwire - February 4, 2011) - Lucid Imagination, the commercial company behind Apache Solr/Lucene search technology, today announced that Peter Tait has joined the company as vice president of marketing. Mr. Tait will oversee global marketing, including brand management, corporate positioning and communications, product and partner marketing, and demand generation.

Mr. Tait brings more than 20 years of marketing and management experience to Lucid Imagination. Prior to joining Lucid, he held management and executive management positions at BEA, Citrix, Documentum and EMC, where he has been a pioneer in online Marketing strategy. At BEA, for example, he leveraged the first available eMarketing tools to drive adoption of BEA's app server and portal products and build the BEA Developer Program, signing up 250k developers in a little more than a year and helping fuel the company's growth to the $1 billion mark. Since that time Mr. Tait has been a serial adopter of new marketing technologies, using marketing automation, online communities, webinars, email marketing and social networking tools to build bigger and better engines for generating revenue at each new company, including using them for all demand-generation activities for the $2.3 billion software business within EMC.

Quotes and Multimedia

"Peter is a strategic marketing visionary who understands the unique needs of our target market, which is currently undergoing tremendous growth and change in the face of the widespread acceptance of the power and economics of Solr/Lucene," said Eric Gries, CEO of Lucid Imagination. "Peter's leadership will be instrumental in optimizing how we connect with existing and new audiences in this market, communicate our significant business and technical advantages, and drive revenue growth."

"Lucid Imagination has taken a disruptive technology into the mainstream and is poised for an extended period of substantial expansion," said Peter Tait, vice president of marketing. "I'm extremely excited to join the marketing team that will both drive and support this growth."

About Lucid Imagination
Lucid Imagination is the commercial company exclusively dedicated to Apache Solr/Lucene open source enterprise search technology. It provides search solution development platforms built on the power of Solr/Lucene open source search via enterprise-grade subscriptions. The company's latest offering, LucidWorks Enterprise, makes the power of Solr/Lucene open source search more accessible to the broad range of application developers and slashes the learning curve for search solution development. Unlike "black box" products, LucidWorks Enterprise allows organizations of all sizes and types to continuously tune their search to fit the ongoing needs of their users and achieve a consistently lower cost of growth. Lucid Imagination also offers free software for developers, documentation, commercial-grade support, high-level consulting, and comprehensive training. Customers include AT&T, Sears, Ford, Verizon, Cisco, Zappos, Raytheon, The Guardian, The Smithsonian Institution,, The Motley Fool, Qualcomm, Taser, eHarmony, and many other household names around the world. Lucid Imagination is a privately held venture-funded company. The investors include Shasta Ventures, Granite Ventures, Walden International, and In-Q-Tel. Learn more about the company at

Contact Information