v, The National Young Volunteers Service

v, The National Young Volunteers Service

December 04, 2009 11:29 ET

Lucie Jones From the X Factor Provides a New Solution for Young Britons Financial Fears This Christmas

LONDON, UNITED KINGDOM--(Marketwire - Dec. 4, 2009) -

Editors Note: There is a photo and a video associated with this Press Release. 

Lucie Jones has joined v, the national young volunteers service to provide a boost to young people all over the country struggling with financial problems this Christmas, launching the new nationwide Gift of Time campaign, setting a new trend to give the 'gift of time' to one of their loved ones or working with the local community.

Glamorous Lucie Jones kicked off the nationwide campaign by launching the brand new 'Gift of Time' pop-up store on Berwick Street, London, (just off Oxford St), offering shoppers across the country the chance to consider doing a good deed for someone instead of buying a present. Now open both in London and online, the 'Gift of Time' store will surprise hoards of young festive shoppers by becoming the only store where everything is absolutely FREE! 

After performing a festive rendition of the Christmas classic song, "All I Want For Christmas", when asked who on the X Factor deserved the gift of time she said: "I think that Simon Cowell deserves 'the gift of time' from someone with a good heart to teach him some morals and some manners and I think that would really benefit him…. "

v's online virtual 'gift of time' store allows you to download your very own personalised Time Token or alternatively log on to Facebook and see the new Time Token application. Please visit: www.vinspired.com/giftoftimeso you can give the gift of time at any time, in any place.

The 'Gift of Time' store allows customers to choose from a plethora of volunteering options - ranging from something as simple as offering to cook breakfast in bed for a loved one to a more community based action like helping out at a local homeless centre. 

 The V Gift of Time campaign comes at a time when youth unemployment is at an all time high with an uncertain economy, and research released today highlights the growing financial concerns of young people in the lead up to Christmas, this year.

The Dubit research, conducted by v, The National Young Volunteers Service, shows that young people have had enough of 'spend, spend, spend', with two thirds (or 66%) of the 16-24 year olds questioned feeling that the festive season has become just "too commercial".

Over half of those surveyed (54%) said they are intending to spend less on Christmas this year, while one in two are actively worried about the costs involved with Christmas and the impact festivities have on their family's budgets with expectations to buy expensive presents.

Consequently, a growing number of young people are now looking for alternative ways to have festive fun without breaking the bank, with over three quarters (77%) admitting that they would consider giving up their personal time, to do a good deed instead of buying a gift this year.

Many young people, especially if they are unemployed, don't think their time is worth anything. However, The Office of National Statistics' figures show the average hour of a 16-25 year olds' time is worth £7.07. This means an hour of mowing the lawn for your dad is worth the same as a decent bottle of wine! Whatever your 'gift of time' may be v has a FREE personalised Time Token which can be gift wrapped, ready to pop under the tree, for friends or family.

Lucie Jones, from X Factor, who was the first to donate her time at the store, said:
"Giving your time is such a great idea. It's personal, costs nothing and captures the real festive spirit. Last year, it became popular to ask for charity donations instead of a gift. This year, with money tight, the new trend could be giving 'the gift of time'."

Terry Ryall, CEO of v, The National Young Volunteers Service commented:
 "With the credit crunch and youth unemployment at record levels, many 16-25 year olds are struggling with their finances this Christmas. That's why the 'Gift of Time' campaign makes perfect sense. It allows you to stay debt and stress free while tapping into the festive goodwill and encourages young people to consider the wider benefits of volunteering." 

If you would like to more information, please contact us on the below details.

Notes to Editors:

v, The National Young Volunteers Service aims to inspire a new generation of volunteers (aged 16-25) in England. It does this by funding voluntary organisations all over England to create inspiring, diverse opportunities and by helping to overcome barriers that stop people from taking action to improve lives, communities and the planet. v's aim is to create a culture where volunteering comes naturally and where the benefits of volunteering are understood and celebrated.

Visit: www.vinspired.com for more information on what we do and how we do it.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20091204-Lucie_Jones_062LG.jpg.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=zpjJeWAXseU.

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