SOURCE: Engage121, Inc.

Engage121, Inc.

September 20, 2011 09:00 ET

Lucille Roberts Women's Fitness Selects Engage121 as Its Enterprise Social Media Management Software Solution

Fitness Center, Long an Industry Pioneer, Innovates With Social Media

NORWALK, CT--(Marketwire - Sep 20, 2011) - Engage121, Inc., the maker of enterprise class social media management software, announces that Lucille Roberts Women's Fitness, a pioneer in the fitness industry, has selected the Engage121 Enterprise Edition to manage social media across its network of fitness centers.

By implementing Engage121, Lucille Roberts will be able to implement its social strategy. Linda Leseman, head of social media, explains, "Our social media strategy is all about creating a supportive community, which will help our members achieve their fitness goals both in and out of the gym. Each of our 45 fitness centers has its own Facebook page. Engage121 gives us a way to monitor member sentiment for all of our gyms across the entire social media network and to interact with customers immediately as they ask for information or face challenges in their fitness program."

"Lucille Roberts has a long history of innovation, and we are proud to support their latest efforts. Our Enterprise Edition enables content such as fitness tips, promotions and in-center events to be communicated across an organization in a way that protects the brand yet allows a company to establish a personal relationship with its local communities and customers," said Jon Victor, CEO of Engage121,

"Lucille Roberts, our founder, was a pioneer who created the first and one of the largest fitness chains for women in America. It is only fitting that we are using innovative technology with social media to carry on her legacy of being at the vanguard of the fitness industry," said Linda Leseman.

About Lucille Roberts Women's Fitness
Lucille Roberts Women's Fitness, the first fitness center chain dedicated solely to women, has centers across New York, New Jersey and Pennsylvania. Its founder, Lucille Roberts, created one of the largest women's health club chains in America -- improving the lives of millions of women and making her an icon in the women's fitness industry. Today, the company continues that vision, impacting millions of women and their families with a positive environment and message.

About Engage121, Inc.
Founded in 1998, Engage121, Inc. offers the most comprehensive social media management solution for global brands, agencies and organizations with local sales outlets. Its flagship product, Engage121, enables organizations to monitor, evaluate and respond in real time to social media activity across the widest range of platforms, including but not limited to Facebook, Twitter, and YouTube, as well as consumer review sites and blogs. Engage121 also allows content deployment in a centralized, controlled and compliant manner. For more than a decade, the company has provided a suite of media and communications services to over 1,000 businesses and organizations and brings this wealth of experience to its social media clients. For more information, please visit www.engage121.com.