SOURCE: Lucini & Lucini

Lucini & Lucini

May 31, 2011 12:27 ET

Lucini & Lucini Officially Launches ADsender Email Marketing Technology Platform

Leading Global Consumer Web Company Announces Public Launch of Scalable, Data Driven, Proprietary Email Marketing Technology Platform

LOS ANGELES, CA and NEW YORK, NY--(Marketwire - May 31, 2011) - Global consumer Web Company Lucini & Lucini Communications Group, based in Milan, Italy, has announced the official launch of its proprietary email marketing technology platform, ADsender. The development of ADsender was a natural progression for the company, whose rapidly growing user-base receives sponsored, daily emails for offers and deals from globally recognized brands such as Google, Cisco, and American Express.

"Over the past several years we have opted-in millions of users from all over the world for daily email campaigns through our consumer-facing websites," remarked Lucini & Lucini CEO, Marco Lucini. "As our numbers increased exponentially we recognized the need for a scalable platform that could send millions of emails a day and up to 20+ billion a year. Data management of this magnitude requires a unique interface free from potential security threats, and privacy law violations; ADsender was built to satisfy large-scale email marketing campaign requirements, while also capturing key contact data, user habits and preferences from a global consumer base."

ADsender features include the ability to:

  • Send up to 60M emails a day
  • Keep traces of customer-feedback (clicks, opens, etc.) each time an email is sent
  • Recognize user habits and preferences
  • Obtain an extraordinarily high level of profiling
  • Send globally compatible campaigns: supports Unicode standards, which through UTF-8 code, allow all the languages in use to be managed (from the Far East to the West)
  • "White Label" the technology platform

Joby Semmler, Director of Client Services for Eclipse Marketing & Advertising added: "The ADsender platform enabled us to provide our client with the in-depth research and data about potential target groups from a variety of emerging markets. We received 1,098 total responses from the outreach we conducted using a variety of methods, 75% of which came directly from the Lucini & Lucini email marketing campaign -- by far our highest return on investment."

To date, Lucini & Lucini has been engaged to promote brands such as: Google, Cisco, Lufthansa, Cathay Pacific, Disney Mobile, Club Med, Bic, Philips, L'Oreal, American Express, Dior, Bvlgari, Nokia, Porsche, Mini, Jack Daniels, Heineken and Red Bull.

About Lucini & Lucini Communications Group

Founded in 1999 Lucini & Lucini Communications Group (http://www.lucinilucini.com) is a consumer web company based in Milan, Italy. Through its consumer-facing web properties the company subscribes users, captures data, and engages with global audiences in key emerging markets including India, China, and Brazil through targeted email marketing campaigns. Additionally, its proprietary technology platform, ADsender, currently sends more than 60M direct emails per day in multiple markets. Twitter: @lucinilucini

Contact Information

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