Lucite International Unveils Winner of Inaugural LuciteLux(R) JUST IMAGINE Awards

Company Celebrates Designer of Immersive LuciteLux(R) and LED Dome With Mini Documentary and Screening Party


EUGENE, OR--(Marketwired - Nov 20, 2013) - Lucite International, owner of the LuciteLux® acrylic brand, today announced Eugene-based technology collective Light At Play is the winner of its inaugural JUST IMAGINE Awards. Light At Play's design, the Radiance Dome, features nearly 200 two-foot LuciteLux® Light Guide Panel (LGP) triangles equipped with LED lights that literally glow as they change color with music and movement.

The structure was created for the Burning Man 2013 festival in Nevada's Black Rock Desert and provided a 1,200 square foot dance space for Tangoed Up in Blues, a group that taught dance lessons to the 60,000 attendees of the annual art event and temporary community.

Lucite International funded the filming of a short making-of documentary, which premiered last night at a screening party at the McDonald Theatre in Eugene, Oregon. Light At Play will also be featured in a full-page advertisement in the January 2014 issue of Architectural Record that celebrates their use of LuciteLux®.

"Light At Play's immersive LED concept is a brilliant example of what's happening in the best of lighting design right now. Synchronized installations such as this connect people to one another through a shared emotional experience," said Simon Ellis, business director for Lucite International. "We're honored that they chose LuciteLux® LGP, which features illuminating particles infused throughout the acrylic material, to bring their vision for the Radiance Dome to life. The JUST IMAGINE Award celebrates their creative thinking and the potential of LuciteLux® to turn brilliant ideas into reality."

Radiance Dome's lead designer, Yona Appletree, consulted with Multi-Craft Plastics, a local supplier, who recommended LuciteLux® LGP for its exceptional brightness, even illumination and optimized color performance when used with LEDs. A high-end programmer with experience in software architecture, Appletree developed a lighting control system that fully utilized the potential of the glowing panels, which created an interactive space.

"As a creator, you set out to make something not knowing what the world will think," said Appletree. "To watch people's expressions and know that we were capturing their minds and hearts with our design was otherworldly."

Light At Play brings together the talents of Appletree and colleagues Kenyon Acton and Wayne Skipper. The trio is already planning their next projects.

2013 JUST IMAGINE Awards Runner-Up

The runner-up of the 2013 JUST IMAGINE Awards is the Team of Belinda Bennett Design Group/Houston and Softroom Architects/London for the Airspace Lounge at JFK International Airport in New York. They used LuciteLux® as both an accent wall to attract visitors as they passed the lounge's glass entry, as well as the bar's focal backdrop.

"The LuciteLux® used for the lobby accent wall created an even, beautiful soft blue glow that is an automatic sell," said Belinda Bennett, IIDA, ASID. "The back bar wall is lit with natural light by day and LED in the evening. The light transmitting qualities of the LuciteLux® were important for bottle display and to block the undesirable exterior views."

The JUST IMAGINE Awards celebrate designers from all industries who have embraced the uniqueness of working with, and creating designs using LuciteLux®. To learn more about the 2014 program, please visit www.lucitelux.com/justimagineawards.

About LuciteLux®
Manufactured by Lucite International, LuciteLux® continuous and cell cast acrylic is as tough as it is beautiful. It resists scratching and has built-in UV protection, which keeps colors true over time. The material is easy to cut, join, form and fabricate and is available in an array of colors, textures and thicknesses. These features, coupled with excellent optical clarity and light transmission qualities, make LuciteLux® ideal for use in point-of-sale, display, signage, furnishings, fashion accessories, interior design and more. For more information, visit www.lucitelux.com, www.facebook.com/lucitelux or www.pinterest.com/lucite.

To learn more about Light At Play's vision for the future of interactive LED art, visit Light At Play online at: www.lightatplay.net.

Editor's note: Color photography is available. Please contact Ariel Abramowitz at 917-733-4095 or aabramowitz@rosecomm.com for more information.