SOURCE: Lucite International

Lucite International

November 10, 2015 12:58 ET

Lucite® SPA Introduces Two Surface Colors at the 2015 International Pool, Spa, Patio Expo

Lucite® SPA Invites Show Attendees to Experience "Champagne Dreams" and "Deep Waters" in Cruise Ship-Themed Booth #2263

LAS VEGAS, NV--(Marketwired - Nov 10, 2015) -  Lucite® SPA, a leading maker of cast acrylic for spa surfacing, today announced the availability of two new colors, Champagne Dreams and Deep Waters. The new colors, presented alongside the popular Winter Solstice, are on display in booth #2263 at the 2015 International Pool, Spa, Patio Expo (IPSPE), happening now at the Mandalay Bay Convention Center in Las Vegas.

Known for color innovation, Lucite® SPA introduced the two new vibrant and on-trend shades as part of its Metallix™ Series.

"Champagne Dreams and Deep Waters embody the current popularity of metallic shades in all facets of design," said Beth Almond, AISD, color consultant to Lucite International. "Choice is important when it comes to hot tub colors, as we want consumers to think about how a spa fits into the overall look and feel of their home. Homeowners can now choose from more than 15 hues that come to life in textured granites, smooth, elegant marbles and lustrous surface effects that are designed to fit any environment."

Similar to the strips paint companies use to put colors in the hands of prospective customers, Lucite® SPA offers story cards that come complete with color narratives, color codes and group classifications. First introduced at last year's IPSPE, the cards are fully customizable -- dealers are able to build a color card set with only the colors carried at their specific retail outlet -- enabling more seamless conversations about choosing the right color for any setting.

The cruise ship-themed booth at IPSPE sets the celebratory and relaxing scene of a well-deserved getaway at sea. Champagne Dreams elicits thoughts of soft moonlight and magic. It is a rich sophisticated rose taupe, whipped with effervescence and kissed by pearls. The color is sassy, yet classically chic and guaranteed to impress as an undeniable image of luxury, style and grace.

Deep Waters invites you to plunge into the depths of unfathomable waters with all the mystery and anticipation of a bold, daring adventure. Swiftly ascending bubbles rush to the surface, scattering the sunlight's rays as they flicker and diminish. Silence is now your solitary companion as you descend into the tranquil, quiet deep.

Introduced at last year's show, Winter Solstice quickly became a top seller. Homeowners are drawn to the uniformity of the metallic color as well as its silver sparkle.

"Helping dealers turn customer interest in owning a spa into an actual sale is part of our ongoing commitment to the industry," said Chris Robinson, business manager for Lucite International. "In addition to driving color innovation, we also offer point-of-purchase materials that showcase the many color options and identify the benefits of owning a spa made with Lucite®.

A spa made from Lucite® cast acrylic has the strength, durability and toughness to withstand frequent use. Available in a wide array of textures and colors that won't fade over time, Lucite® cast acrylic resists everyday wear and tear, stains, and superficial scratches.

To learn more about Lucite® SPA, visit http://www.lucitespa.com or call 1-800-4-LUCITE.

About Lucite International
Lucite International, owner of Lucite® SPA, is a global leader in the design, development and manufacture of acrylic-based products. The top producer of acrylic monomers, with a quarter-share of the world market, Lucite International has a history that dates back to the discovery of Methyl Methacrylate (MMA) by an ICI chemist in 1934, and Dupont's opening of the first U.S. plant three years later. Today, it is the world's leading supplier of MMA and the only organization with production, R&D, sales and marketing facilities in all three major geo-economic regions; the Americas, Europe and Asia.

*Note to Editors: High-resolution product photography is available. Please contact Jennifer Leckstrom jleckstrom@rosecomm.com

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