SOURCE: Straight Up Brands

August 22, 2007 09:50 ET

Lucky Nites Introduced to Straight Up Brands' Distribution Network

Product in Ten States in the U.S.

NEW YORK, NY--(Marketwire - August 22, 2007) - Straight Up Brands, Inc. (PINKSHEETS: STRU) (the "Company") http://www.straightupbrands.com/, an emerging developer and international marketer of premium branded spirits headquartered in New York, has announced Lucky Nites has been introduced to the marketplace and is now in distribution across ten states in the United States in addition to distribution in Canada, and Great Britain.

Lucky Nites is being promoted in collaboration with the hip-hop star Lil Flip, who participates with Straight Up Brands by product placement in conjunction with his music and video releases as well as in live radio interviews and promotions.

Lucky Nites Golden Liqueur, a perfect blend of pineapple juice, amaretto and premium vodka with just a hint of sour, is the second product to roll out from Straight Up Brands following their acquisition of Rappin Brands. The rap star Lil Flip rose to fame in the burgeoning Houston rap scene and is now known throughout the United States with a massive concentration of fans and brand awareness in the South that is expanding into the Los Angeles and New York markets.

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About Straight Up Brands, Inc.

Straight Up Brands, Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJs and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market was Bracco Wines. With the acquisition of Rappin Brands, Sizzurp and Lucky Nites, these products have been in select markets since the first quarter of 2007. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release; Straight Up will appropriately inform the public.

Contact Information

  • Contact:
    Straight Up Brands, Inc.
    David McCallen
    CEO
    888-890-8909

    Investor Relations Contact:
    Gerald Kieft or Ryan Audin
    Wall Street Resources, Inc.
    2646 SW Mapp Road, Suite 303
    Palm City, Florida 34990
    772-219-7525
    http://www.wallstreetresources.net