SOURCE: Audi of America

Audi of America

June 17, 2014 11:40 ET

Lucky Number 13 for Audi: Brand Celebrates 13th Win at Le Mans

HERNDON, VA--(Marketwired - Jun 17, 2014) -

  • Audi defeats competitive field for the one-two win in world's most important endurance race
  • Audi LED display in Brooklyn, features lucky number "13" in celebration of the brand's triumphant win this weekend
  • Audi has been competing at Le Mans since 1999

Audi cashed in on lucky number 13 this weekend when the brand became the victor of the annual 24 Hours of Le Mans, the world's most important endurance car race, for the 13th time. This weekend may have been the most valuable win to date, as Audi Sport Team Joest prevailed against stiff competition. Marcel Fässler/André Lotterer/Benoît Tréluyer (CH/D/F) and Lucas di Grassi/Marc Gené/Tom Kristensen (BR/E/DK) made for the one-two Audi victory.

In celebration of the brand's victory, Audi has displayed lucky number "13" on a multi-storey LED tower of lights, located in the Greenpoint neighborhood of Brooklyn, New York. Throughout the month, the LED "scoreboard" will be updated with additional sports-related news.

Audi has been competing at Le Mans since 1999 in order to achieve sporting success with technological innovations. Never before has an LMP1 race car sporting the four rings been as light, fuel-saving and efficient as the current Audi R18 e-tron® quattro® vehicle. As required by the regulations, its fuel consumption per 100 kilometers had to be up to 30 percent lower than that of the previous models. Despite these tough requirements, the victory of the two Audi R18 e-tron quattro cars was only made in the final phase of the race.

For Audi, this marked the 13th victory in the '24 Heures,' the eighth one with TDI® power and the third one with a hybrid race car. The team of Reinhold Joest celebrated its 15th success in the world's most important endurance race. After wins in 2011 and 2012, Marcel Fässler, André Lotterer and Benoît Tréluyer achieved their third Le Mans triumph.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.