SOURCE: Spruce Media Inc.
SAN FRANCISCO, CA--(Marketwire - December 03, 2012) - Spruce Media (sprucemedia.com), the leading provider of enterprise-class marketing solutions for Facebook Ads, today announced that Lucy Jacobs, chief operating officer of Spruce Media, will join the Competitive Analysis on Facebook panel discussion at the AllFacebook Conference, to be held on December 4-5 in New York City.
- Jacobs will speak on the Competitive Analysis on Facebook panel, scheduled on Wednesday, December 5th from 9:00am to 9:45am. Joined by speakers from The Carter Group, SnapApp, and BlitzMetrics, the panel will discuss how many fans you should have, how your competitors are doing on fan growth versus engagement rate, and dive in live to examine Facebook presence for specific brands in attendance versus their competitors across several industries. Attendees will see the graph API, Facebook ads tool, and other data sources combined in ways they've never seen. The Panel will be moderated by Brittany Darwell, lead writer, Inside Facebook.
- Lucy Jacobs oversees the Spruce's business functions including sales, marketing, business development and communications. Prior to Spruce Media, Lucy was VP of Sales, Business Development and Marketing at adBrite and was responsible for adBrite's sales and business development strategy from June 2006 to April 2011. Lucy was tasked with driving both supply and demand for the largest independent ad exchange serving more than 1 billion impressions a day on over 120,000 sites through agency sales, performance sales and Real Time Bidding and DSP relationships. Lucy holds an MBA from Harvard Business School, is qualified as a CPA and holds a Bachelor of Commerce Degree (with honors) from the University of Cape Town.
About Spruce Media:
Spruce Media is the leading provider of enterprise-class marketing technology that delivers real results at scale, and drives consumers from likes to influence for the most successful advertisers, agencies, and trading desks on Facebook. Recently named one of 12 Facebook Strategic Preferred Marketing Developers, the highest distinction of excellence offered, Spruce has pushed over 300-billion impressions through its software and is the technology of choice for the largest advertisers on Facebook. Founded in 2010, Spruce has developed a robust solution integrating ad creation, bid management, analytics, and reporting into one easy to use, yet powerful interface, which can be licensed or coupled with managed services. Spruce Media is based in San Francisco and has sales offices in Los Angeles, Dallas, Chicago, Minneapolis, Washington D.C., and New York.
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