SOURCE: Cheil USA Inc.

Cheil USA Inc.

September 28, 2009 08:58 ET

Luis Acevedo Joins Cheil USA as Creative Director for Dallas Office

Robust Advertising and Design Experience Enhances Delivery of Client Solutions Across North American Network

DALLAS, TX--(Marketwire - September 28, 2009) - Cheil USA Inc., the North American Regional Headquarters of Cheil Worldwide, today announced the appointment of Luis Acevedo as creative director in its Dallas office, one of four offices in Cheil USA's North American network. In that position, Acevedo will develop and implement creative solutions for Cheil Dallas' clients.

Acevedo brings to his role many years of experience in innovative design solutions for clients as varied as Fruit of the Loom, Sub-Zero/Wolf, Hyundai Motor, Faberge, Baylor Health Care System and the El Paso Chile Co. Before coming to Cheil, he was a Principal and key member of the creative staff at the Richards Group in Dallas, the largest independent ad agency in the US.

Brent Shedd, General Manager, Cheil Dallas, said, "Luis is one of the best and most creative designers in the business today. He is a major force in the industry and has a consumer-centric approach to the creative process. His expertise touches many disciplines, from brand identity and brand development, to environmental design, packaging, print, direct marketing and channel marketing."

Acevedo's appointment is the latest in a series of key hires for Cheil USA in the last 12 months, noted Jennifer Friedberg, General Manager, Cheil USA. "Dallas is an important component of Cheil USA's North America network and an essential piece of our growth strategy, both in Dallas and in the broader market," she said. "With Brent Shedd, Luis is joining a team of the highest quality, and we look forward to partnering with our clients to create and execute original ideas."

Acevedo's approach is grounded in his appreciation for the principles of Cognitive Anthropology, Cognitive Psychology, Cultural and Societal Semiotics and Social Psychology/Symbolic Interactionism. His work has been recognized by the New York Art Directors Club and Graphis, the international journal of visual communication.

About Cheil USA

Established in 1992, Cheil USA Inc. is the North American Regional Headquarters of Cheil Worldwide -- the 16th largest advertising agency in the world and headquartered in Seoul, South Korea. Based in Ridgefield Park, New Jersey, Cheil USA has locations in Dallas, Texas; Toronto, Canada; and Mexico City, Mexico. Through Passion for Ideas and Idea Engineering, Cheil Worldwide is a full-service communications agency specializing in advertising, interactive, promotions, media, and event marketing.

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