SOURCE: Zooppa

September 14, 2009 13:41 ET

Luke Bryan Promotes New Album With Zooppa User-Generated Community

Social Advertising Community Doing Its Thing to Launch Country Star's New Album

SEATTLE, WA--(Marketwire - September 14, 2009) - With his new single scaling the country music charts and a new album entitled "Doin' My Thing" due out October 6th, Capitol Nashville recording artist Luke Bryan is poised to score yet another smash hit this fall. To help propel this success, Bryan has enlisted the help of his fans and the creative community at Zooppa (http://www.zooppa.com) to make their own personal video interpretations of the lead single from "Doin' My Thing," entitled "Do I."

In a video competition that began August 17th and will continue until October 11th, 2009, Bryan's fans and Zooppa members have been submitting user-generated versions of "Do I" to the Zooppa web page: http://www.zooppa.com/contests/luke-bryan. Dozens of videos have been submitted thus far by talented Creatives, both longtime and newfound Bryan fans, from around the world.

The videos submitted so far represent a range of responses to "Do I," each bringing to life the sentiments of this love song. As the videos amass views on Zooppa, as well as on YouTube and other video sharing sites, they help spread the word for the release of "Doin' My Thing."

According to Zooppa CEO Wil Merritt: "So many of the participants in this competition were Luke Bryan fans already. What we did was give them the opportunity to share how much they love Luke's music. That sincerity really shows in the videos and, for Luke, it translates into a ton of new listeners."

Prizes up for grabs in Zooppa's Luke Bryan competition include autographed copies of "Doin' My Thing," as well as cash awards totaling $5,000. Most exciting for those participants who are diehard Luke Bryan fans is that Bryan himself is reviewing every submission and will personally select the grand prize winning video. Bryan also introduced the competition in a video brief posted at http://www.zooppa.com/contests/luke-bryan.

About Zooppa

Zooppa is the largest social network for user-generated advertising. With a community more than 42,000 people strong, Zooppa offers brands an innovative model for developing creative work that connects with a new generation of consumers.

For more information about Zooppa, visit http://www.zooppa.com.

About Capitol Records Nashville

Capitol Records Nashville was the first to establish a country music outpost in Nashville in 1950, and is one of country music's most prominent imprints, having been named label of the year by Billboard, Radio & Records and Music Row in 2005. The label is part of EMI, the world's largest independent music company, and is home to a roster of country music legends, emerging artists, and global superstars.