SOURCE: Luke Entertainment Group

February 26, 2008 09:45 ET

Luke Entertainment Group Issues Corporate Update

LEG Lays Foundation for Significant Growth

MIAMI, FL--(Marketwire - February 26, 2008) - Luke Entertainment Group ("LEG" or the "Company") (PINKSHEETS: LKEN) is pleased to share its Corporate Update.

As one part of the multi-faceted entertainment company, Luke Entertainment Group's mission is to embrace emerging technologies such as the iPod, video phones, ringtones, downloadable web content, and increasingly popular online social networking platforms similar to that of and to create a profitable content creation and entertainment company.

Since becoming publicly traded, Luke Entertainment Group has been working closely with mobile technology industry leaders to build the infrastructure that will enable the Company to deliver its exclusive content to users. The Company recently signed a service agreement with 3Cinteractive (as announced on Feb. 13th) to manage its mobile marketing efforts. 3Ci will create a bridge between the Company's entertainment portal and users' mobile devices, enabling the distribution of LEG's content to consumers anywhere, at anytime.

In addition to offering standard mobile content, such as ringtones and text-to-screen applications, LEG will integrate newer technologies that will enable streaming video to mobile devices. The Company aims to finalize several other agreements with respect to delivering Luke Entertainment Group's content to mobile users fairly soon, thus completing the infrastructure required to sell content, and catapult the Company from Research & Development stage to generating revenues.

Another part of Luke Entertainment Group will focus on Luther Campbell's roots as a music industry executive producer. Mr. Campbell has collected and arsenal of music from major and emerging artists, which will be available both mobile and online through LEG's portals. LEG anticipates announcing several new deals with music artists, bringing yet another revenue stream to the Company through the artist management department.

After the first four months of operation as a publicly traded company, Luke Entertainment Group has redefined the roles of its executives. Moving forward, Luther Campbell will serve as Chairman, Chief Executive Officer and Chief Creative Officer. Victor Nappe will now be at the helm of technical operations as LEG's Chief Technology Officer.

"Luke Entertainment Group is coming upon a major inflection point in its development, and I intend to be at the forefront of every decision along the way," says Luther Campbell, Luke Entertainment Group's CEO. "Going forward as CEO, I can focus on what I do best -- building success as an entrepreneur and giving the people what they want."

Also commenting on the recent developments in Luke Entertainment Group, Victor Nappe states: "The infrastructure for Luke Entertainment Group is close to complete. We are very much looking forward to adding significant value to the Company by initiating sales of Luke Entertainment Group content, and establishing as the premiere social networking platform for the Hip-Hop community."

About Luke Entertainment Group

Luke Entertainment Group is a cutting edge entertainment company focused on using technology centric solutions, such as mobile, internet and streaming video to reach the current global audience. Luke Entertainment Group will leverage and integrate the existing Luke brand -- Luther Campbell's position as industry icon and new talent mentor -- and his creative talents to form a unique content creation and entertainment company. Luke Entertainment Group will also include a music division which will offer artists an opportunity to build their fan base globally. Luke Entertainment Group is built upon embracing current and emerging technology to communicate, entertain and embrace the new media customer.

About Luther Campbell

Miami's original bad boy, pop culture icon, and consummate businessman, Luther "Uncle Luke" Campbell, is one of the few American celebrities who has had an indelible impact on the worlds of rap music, sex, business, law, and politics simultaneously. Unlike other artists who have simply followed the movement, Luther Campbell is an originator, a man of many firsts. As the architect of Miami "bass" hip-hop, Campbell paved the way for Southern hip-hop to escalate from its regional popularity into a dominant musical force. Always a pioneer, Luther Campbell is the first Hip-Hop artist to take a company public.

Further Information

Shareholders and prospective investors are encouraged to visit Please call investor relations toll-free at 1-866-511-1147 to receive detailed information about Luke Entertainment Group.

Forward-Looking Statements

The foregoing press release may contain forward-looking statements, including statements regarding, among other things, about the expectation of Luke Entertainment Group's future business that are subject to risks and uncertainties. Words such as "expects," "intends," "plans," "may," "could," "should," "anticipates," "likely," "believes" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analyses and other information. These forward-looking statements are based largely on the Company's expectations and are subject to a number of risks and uncertainties, certain of which are beyond the Company's control. Actual results could differ materially from these forward looking statements as a result of a variety of factors including, among others, the state of the economy, the competitive environment, and the Company's performance. In light of these risks and uncertainties there can be no assurances that the forward-looking statements contained in this press release will in fact transpire or prove to be accurate. Additional information on risks and other factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission.

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