SOURCE: Lulu

Lulu Press

January 29, 2014 09:00 ET

Lulu Enters Exclusive Licensing and Distribution Agreement With Easy Student Publishing for Kids' Creativity and Book-Making Products

Award-Winning Illustory A+ and My Comic Book Now Part of the Lulu Line of Self-Publishing Products

RALEIGH, NC--(Marketwired - January 29, 2014) - Lulu, the pioneer in independent publishing, today announced it has entered into an exclusive licensing agreement with Easy Student Publishing in which Lulu becomes the worldwide source for the Creations By You brand of products. These products enhance Lulu's breadth of self-publishing and image-rich product offerings, and extend Lulu's customer base through new retail distribution channels.

Some of the most popular Creations By You products provide children with the unique opportunity to showcase their imagination and talents through storytelling. These award-winning book-making kits include everything needed to write and illustrate a one-of-a-kind story -- markers, paper, a creativity guide and a postage-paid envelope to send their creations off to be transformed into a professional-quality hardcover book or comic book. Illustory A+ and My Comic Book are currently available through various well-known online retailers and will be featured nationally in major retail stores later this year.

"Incorporating Illustory A+ and My Comic Book into the suite of Lulu publishing and photo-specialty content offerings allows the authors of tomorrow to share their stories through words and pictures," said Tom Bright, president and chief executive officer at Lulu. "We are excited by the opportunities these products present as we look at ways to introduce Lulu to new and younger audiences and bring even more products and creations to market."

Illustory A+ has been recognized by several toy industry and consumer experts as a leading toy for children's educational development. These awards include Dr. Toy Best Toy, Oppenheim Toy Portfolio Gold Seal Award, SheKnows Parenting Award - Editor's Choice, and the Creative Child Magazine Toy of the Year Award. My Comic Book, introduced last year, received the Academics Choice Brain Toy Award.

Lulu will be showcasing Illustory A+, My Comic Book and independent children's books as well as introducing a new product at the 111th annual American International Toy Fair® at New York City's Jacob K. Javits Convention Center February 16-19, 2014.

Earlier this month, Lulu announced the acquisition of Replay Photos, LLC, an industry leader in licensed sports and professional photography and wall art products. With this acquisition and the exclusive licensing agreement reached with Easy Student Publishing, Lulu has substantially expanded its ability to empower people of all ages to express their passions and tell their story in new and meaningful ways.

For more information, please visit www.lulu.com.

About Lulu

Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books or eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits. Lulu is also the innovative engine that powers Picture.com.

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