LULU Software Supports Paper Free Day to Help Bring Awareness to the Issue of Unnecessary Paper Waste

MONTREAL--(Marketwire - Oct 23, 2012) - LULU SOFTWARE, the publisher of Soda® PDF, a portable document format (PDF) editing and creation application, today announced that they will be participating in and promoting AIIM's World Paper Free Day on October 25 (beginning at 12:00 AM EST/GMT -5). To promote the event and help reduce unnecessary paper use, on Paper Free Day, LULU Software will be giving away Soda PDF Express as a free download from their website, http://www.sodapdf.com/paper-free-day.

A special version of Soda PDF Express has been created for the occasion to give people an easy to use tool to help them with their document management and save paper by going digital. Participants in the event will also have a chance to win one of five copies of Soda PDF PRO + OCR, their fully loaded PDF Software. Taking it one step further, LULU Software will be planting one tree for every 5 downloads of Soda PDF Express during the event and one tree every time someone "Shares" the promotion on Facebook.

This event helps to bring awareness to the environmentally damaging crutch that paper has become to individuals and organizations worldwide. "We are extremely excited and proud to be a part of this year's Paper Free Day, said Eric Gareau, chief executive officer, LULU SOFTWARE. "While the reality of a completely paperless business is most likely a ways off, reducing the amount of paper we currently use is something that, with a little effort, we can make happen right now and that's what Paper Free Day is all about."

Those interested in registering now to get the free Soda PDF software on Paper Free Day can do so at http://www.sodapdf.com/paper-free-day and via the promotion on Facebook.

About LULU SOFTWARE
LULU SOFTWARE -- "The software company moms recommend to geeks™" is the publisher of Soda® PDF, a portable document format (PDF) editing and creation application. Founded in 2010, LULU SOFTWARE creates simple, smart and efficient software for PCs. The company's Soda PDF product line includes Soda PDF 3D Reader®, the first 3D PDF reader on the market, Soda® PDF Standard, Soda® PDF Professional and Soda® PDF Professional + OCR. LULU SOFTWARE has offices in Montreal (Quebec), Malta and the Ukraine. For more information, please visit www.lulusoftware.com.