SOURCE: Luma Technologies

Luma Technologies

Luma Technologies

November 18, 2010 07:00 ET

Luma and RelayWare Partner to Offer Marketing on Demand for Partner Ecosystem

RelayWare PRM Customers Can Now Create Personalized Marketing Campaigns in One Click

REDWOOD CITY, CA--(Marketwire - November 18, 2010) - Luma Technologies, a global provider of a multi-channel marketing platform for field sales and marketing, and RelayWare, a global provider of cloud-based partner relationship management (PRM) software, today announced a partnership enabling joint customers to generate custom marketing programs on demand. Under the terms of the agreement, RelayWare PRM customers will have access to Luma's multi-channel marketing platform including the ability to create and print timely, personalized and localized marketing materials, supporting brand consistency, improving customer engagement and driving sales. Similarly, Luma customers will have acces to RelayWare's comprehensive suite of partner ecosystem management solutions.

"RelayWare is an ideal partner for Luma. Its broad partner-centric customer bases matches Luma's platform for field and partner marketing," said Erik Laurijssen, CMO and execute vice president of platform, alliances and channels for Luma Technologies. "In addition, we are happy to bring Luma's print capabilities and access to third-party lists to RelayWare's already sticky solutions."

The downturn in the economy has forced many companies to trim margins and cut costs, making indirect sales channels with their inherent cost efficiencies and market reach very attractive. Progressive companies are gaining a competitive advantage through channel advocacy and leadership. By improving a vendor's ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, gaining competitive advantage, driving incremental sales and increasing profitability.

"Marketing is not one-size-fits-all, and typical mid-large sized organizations with hundreds and often times thousands of partners struggle to support marketing efforts that are relevant to their entire ecosystem," says Mike Morgan, CEO of RelayWare. "Personalized campaigns score better, and different messages resonate in different markets. RelayWare's integration with Luma enables our customers to collaborate with their partners to determine which message, via which channel, are used for their territory and offer a unique selling proposition."

Complementary applications, such as Luma's multi-channel marketing platform, seamlessly integrate with the RelayWare's entire solution set including RelayWare Connect, RelayWare PRM and RelayWare Partner Lifecycle Management (PLM). In addition, customers can share data with other enterprise applications including Salesforce CRM via RelayWare's recently announced Integration Connector. This open platform model allows RelayWare to easily incorporate best-of-breed sales and marketing solutions from industry leaders like Luma and provide customers with a more versatile and comprehensive PRM solution.

For more information about what the Luma-RelayWare partnership offers marketing resource and partner relationship management visit:

About Luma Technologies

Founded in 2006, Luma Technologies provides a user-friendly end-to-end SaaS marketing resource management platform that supports field sales and marketing. It enables medium and large companies such as Toyota, Scion, Coca-Cola, Bacardi, P&V and others to create personalized marketing materials on-demand, which helps save money and drive sales. Using this solution, companies offer their sales and marketing organizations better support, enhance their marketing flexibility and improve the effectiveness of their campaigns, while still guaranteeing brand consistency. Today, Luma International has offices in Antwerp (Belgium), Rotterdam (The Netherlands), Paris (France) and Redwood Shores (USA). For more information visit

About RelayWare

RelayWare is a global provider of Partner Relationship Management (PRM) solutions. Our cloud-based software helps companies optimize partner performance and maximize indirect sales. Going far beyond CRM offerings with add-on features that claim to manage partners, RelayWare combines market leading software -- purpose built for PRM -- with many years of domain expertise to deliver a comprehensive and unique solution to Fortune 1000 companies worldwide. RelayWare provides organizations with a secure scalable system that manages millions of customers, over 300,000 partners worldwide and in 34 languages. By improving a vendor's ability to recruit, engage with and manage their network of partners, RelayWare reduces the cost of channel operations and cultivates partner loyalty, delivering competitive advantage, driving incremental sales and increasing profitability. For more information visit:

Contact Information

  • For More Information, Media Contacts:

    Luma Technologies:
    Jen Reidy
    +1 415-891-8300
    Email Contact

    Kim Angell and Samantha Hallock
    Schwartz Communications, Inc.
    (415) 512-0770
    Email Contact


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