SOURCE: Luma Technologies

Luma Technologies

March 30, 2011 08:30 ET

Luma Release 10 Addresses Customer Requests and Marketplace Needs

Luma Delivers Enhanced Brand Protection, Approved Integration and Introduces Dashboard Metrics

REDWOOD CITY, CA--(Marketwire - March 30, 2011) - Luma Technologies, a global provider of an on-demand marketing platform for field and channel sales, today announced that Luma Release 10 is now available and in use. This enhanced platform addresses the features Luma's customers have requested, as well as unmet needs in the marketplace.

Enhanced brand protection

The Luma platform has always had the ability to create permissions for documents at defined user levels. To this, it now adds the enhanced capabilities of:

  • the ability to allow or not allow the ability to edit portions of a template;

  • the ability to allow or not allow moving and resizing portions of a template;

  • the ability to restrict fonts and colors in any portion of a template;

  • the ability to restrict products and templates at the user level.

These changes provide more control of customizations at a granular level.

New Dashboards

Luma Release 10 introduces comprehensive, graphical business intelligence dashboards to the Luma platform. With this enhancement, companies will be able to track in real time key platform metrics, including which marketing materials are being used and volumes.

Improved Integration

Release 10 promises increased performance when integrating the Luma platform via a single sign-on. It also provides substantial API enhancements and additional flexibility for integrators, such as the ability to include just the editing and proofing steps of the Luma process in the single sign-on scenario.

"Because we work closely with our customers, we are able to listen to their current needs as well as what they would like to be able to do with the Luma platform in the future," said Erik Laurijssen, Luma CMO, executive vice president of platform, alliances and channels and co-founder. "Luma Release 10 delivers on Luma's promise of continually improving the platform to keep in step with our customers' needs."

About Luma Technologies

Founded in 2009, Luma Technologies provides a user-friendly end-to-end SaaS marketing resource management platform that supports field sales and marketing. It enables medium and large companies such as Toyota, Mercedes-Benz, Coca-Cola, Bacardi, P&V and others to create personalized marketing materials on-demand, which helps save money and drive sales. Using this solution, companies offer their sales and marketing organizations better support, enhance their marketing flexibility and improve the effectiveness of their campaigns, while still guaranteeing brand consistency. Today, Luma International has offices in Antwerp (Belgium), Rotterdam (The Netherlands), Paris (France) and Redwood Shores (USA). For more information visit www.lumacentral.com.

Contact Information

  • For more Information about Luma Technologies, contact:

    Maria Bradley
    +1 415-704-5012
    Email Contact

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