Lumenis Further Expands Its APAC Commercial Operations; Opens Direct Sales & Service Office in Australia for the Benefit of Its Surgical Customers

MELBOURNE, AUSTRALIA--(Marketwired - Apr 28, 2013) - Lumenis Ltd. announced today the launch of its Direct Surgical Sales, Service and Technical Support organization for customers in Australia and New Zealand. Following the successful launch in 2012 of its direct Aesthetic market presence as part of its continuously growing Asia Pacific Region, the company is now ready to expand services & support to its surgical customers as well.

Lumenis has the largest independent medical laser service organization in the world, which houses a fully-trained and experienced team of certified service professionals. The expansion of the organization to support its surgical customers in Australia and New Zealand reaffirms its continued commitment to its customers by ensuring their practices keep on running smoothly for many years to come.

"The timing of our surgical launch could not be any better. We have an experienced service and sales team in place to assist hospitals with their growing capital equipment and special technical requirements. In March the Australian Government approved a reimbursement code for prostate enucleation using high-powered Holmium:YAG laser, which further validates the long term efficacy and safety of the HoLEP procedure. We are excited to be supporting our surgical customers directly," said Mr. Qiying Zhai, President of Lumenis APAC.

"Lumenis has over 400 laser systems installed in Australia and New Zealand, and we can now offer our customers stronger technical support with our direct local sales and service engineers. This move reaffirms our commitment to our surgical customers in the Region; and to meeting their growing and evolving needs," said Elad Benjamin, Vice President & General Manager of the Surgical Business Unit at Lumenis.

About Lumenis
Lumenis, the world's largest medical laser company, is a global developer, manufacturer and distributor of laser and light-based devices for surgical, aesthetic and ophthalmic applications, with more than 900 employees worldwide. Lumenis has 265 registered patents, over 260 FDA clearances, an install base of over 80,000 systems and presence in over 80 countries. Lumenis endeavors to bring the finest state of the art technology products to the market, fulfilling the highest standards of excellence, quality and reliability, delivering premium value and service to its customers. The name Lumenis is derived from a Latin word meaning "Light of Life." Highlighting the light is the basis of our technologies used to enhance life. For more information, contact Lumenis Australia or visit www.lumenis.com.au.

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