Lumonall, Inc.
OTC Bulletin Board : MLIC

May 01, 2007 09:01 ET

Lumonall, Inc. Appoints New Distributor

TORONTO, ONTARIO--(CCNMatthews - May 1, 2007) - Lumonall, Inc. (OTCBB:MLIC), formerly Midland International Corp., announced today that it has appointed the Willis Group of Companies as its distributor of photoluminescent Exit Signs and Safety Way Guidance Systems in North America.

Willis is Lumonall's first exclusive distributor. The company will handle the regions of Ontario, west to British Columbia, and in the USA: Oregon, Washington, Idaho, Montana and Alaska.

Willis has been in the Building materials Construction business for 40 years. They have many exclusive brands such as DuPont Corian®, DuPont Zodiaq®, Arpa® Italian Laminates, with distribution facilities in Ontario, Alberta and Washington state. Willis has deep relationships in the Residential, New Construction - single and multi family - and Commercial construction markets. Willis products can be seen in many public places such as Starbucks, McDonalds, Tim Hortons, Microsoft, Marriott, Airports, Malls, Office towers, Condominiums and many healthcare facilities. Willis creates demand directly with end users in all major metros. Mark Hetherman, Willis' Director of Sales and Marketing, says: "Lumonall Exit Signs and Safety Way Guidance Systems fit perfectly into our company. We are always looking for new products to provide solutions to our downstream customers, and Lumonall will change the way people view safety and energy in buildings. Our whole sales and marketing team are thrilled with this partnership and look forward to a very successful long term relationship."

It was also recently announced that Mike Hetherman, President and CEO of Willis, was appointed as President and COO of Lumonall, Inc.

"With Mike at the helm, and Willis as the vehicle to market, I see Lumonall making big strides forward in the months to come," says John Simmonds, Chairman and CEO of Lumonall, Inc.

About Lumonall, Inc.

Lumonall, Inc. is a global supplier of innovative photoluminescent (PLM) products, with a current concentration on Exit Signs and Safety Way Guidance Systems (SWGS). A supplier of "green" products and solutions, Lumonall concentrates first and foremost on Safety, Environmental issues and Cost savings.

The company leverages nearly 20 years of innovation and development in manufacturing, photoluminescent technology, and safety products. Using the company's proprietary PLM formulation, Lumonall intends to internationally market low cost, high performance photoluminescent Exit Signs and Safety Way Guidance Systems. The company's core strategy involves strategic alliances with those wishing to purchase licenses for Territories, Fabrication and New Product Development. The company's PLM formulation meets all current building code standards.

This press release contains forward-looking statements relating to future events and results that are based on Lumonall's current expectations. These statements involve risks and uncertainties including, without limitation, Lumonall's ability to successfully develop and market its business, consumer acceptance of its business and products, competitive pressures relating to price reductions, competition from other entertainment forms and overall market conditions. Consequently, actual events and results in future periods may differ materially from those currently expected.

Contact Information

  • Lumonall, Inc.
    John Simmonds
    Chairman and CEO
    (905) 833-9845
    (905) 833-9847 (FAX)
    Lumonall, Inc.
    Mike Hetherman
    President and COO
    (416) 702-8221
    (905) 833-9847 (FAX)