September 30, 2009 17:30 ET Debuts "Twitter Lists" -- A Smarter 'Follow Friday'

Social Sharing Site Offers Its Newest Path to Encouraging More Critical Thinking

EL SEGUNDO, CA--(Marketwire - September 30, 2009) -, an online community based on the premise that the most useful information comes from people who share your interests, tastes and point of view, today announced the launch of "Twitter Lists," a new feature that encourages people to create personalized recommendations of who to follow on Twitter -- and to explain why. "Twitter Lists" are a specialized version of Lunch's broader Lists feature, which launched over the summer. By democratizing and personalizing the ability to suggest users to follow,'s Twitter Lists can significantly enhance the Twitter behavior that is popularly known as "Follow Friday."

"Encouraging people to share a more thoughtful perspective on topics they're passionate about, in this case Twitter following, fits squarely in line with everything Lunch is about," said J.R. Johnson (, founder and chief executive officer of Lunch. "It's easy to dash off quick 'Follow Friday' mentions on Twitter, but we think it's more beneficial to expand that format with more helpful details about what actually makes those people so great to follow."

Lunch's "Twitter Lists" are easy to create, by simply importing your personal Twitter following list with just a couple of clicks. That list can then be sorted and editorialized. The editorial element of providing a helpful explanation of why each Twitter account has been added makes these lists especially compelling and viral. After creating the list, members can automatically @ reply everyone on their list, as well as tweet the list itself. The lists can be based on any angle the member chooses, from the best politicians to follow, and Best Follows for Karaoke Lovers, to who to follow for the best breaking sports news or Charities I love to Follow.

As an added benefit, people viewing Lunch's "Twitter Lists" will have the unique context of Lunch's proprietary Similarity Network, which calculates commonalities in taste and opinions among the site's members. By creating these lists within Lunch and taking advantage of the Similarity Network, readers will know who the person is that created the list, how relevant they are, and what views they share in common.

Lunch focuses on member-created reviews on almost any imaginable topic -- from the latest YouTube video, to the MLB Playoffs, a local mechanic, a philosophical position, a snowboard, universal healthcare, or a rock concert. People can give feedback to reviews, Lists, and other content on the site through comments and ratings. The more people rate and review, the better Lunch can refine their Similarity Networks and improve the quality and relevance of information they receive. This way, Lunch lets people filter out the noise and zero in on what's most interesting and helpful to them personally. is self-funded by Johnson and headquartered in El Segundo, Calif.

To join Lunch, simply go to To create a Lunch Twitter List, go to

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