August 20, 2009 09:00 ET Launches Micro Reviews, Continuing Quest to Get People Thinking More Critically

Debut of a More Productive, Meaningful Context for Micro Blogging -- With Seamless Sharing Onto Other Social Sharing Sites

EL SEGUNDO, CA--(Marketwire - August 20, 2009) -, an online community based on the premise that the most useful information comes from people who share your interests, tastes and point of view, today announced Micro Reviews, a new feature that makes it "Twitter-easy" for people to share their opinions in an organized way, and in a broader context. Since its launch, Lunch has been working towards the triple threat of getting people to think more critically; inspiring better quality content online; and smart filtering that connects people and relevant content. With Micro Reviews, quick-take opinions on nearly any topic, contributors can work their way up to the more thoughtful, full-length reviews that are the primary feature of Lunch.

All of Lunch's content is organized and saved, ensuring that even short-form opinions like Micro Reviews are easy to reference. When people post a Micro Review, their opinion is factored into Lunch's Similarity Network, which calculates commonalities in taste and opinions among the site's members. This process lets people filter out the noise and zero in on what's most interesting and helpful to them personally. Micro Reviews are 140 characters or less, and can be shared seamlessly onto Twitter, Facebook, and other social sharing sites, allowing for easy expression to all of your social networks.

"The majority of people online are only consuming, not contributing, which leaves a ton of valuable information untapped," said J.R. Johnson, founder and chief executive officer of Lunch. "As we see the increasing growth of our community, it's the perfect time to apply more of the lightweight ways that get people over that first hurdle of participating. Once they're hooked on the rewarding cycle of getting and giving quality content, they'll have fun and progress to the next level of contribution."

By contributing reviews, ratings and facts, people constantly improve the information they receive from Lunch. Practically anything can be reviewed and rated, whether it's a baby stroller, YouTube video, an NFL game, or a wine, dentist, museum, snowboard, political speech, or concert. Lunch fosters a community of people who appreciate good conversation and respectful dialogue, and have a passion for understanding more in life. By creating an environment of critical thinking balanced with encouragement to engage, Lunch lays the groundwork for a new kind of consumer-created content online. Community members help each other become more skilled and confident as they express their knowledge, beliefs and ideas to others. This respectful discourse draws out a virtual ocean of untapped passion and information. is self-funded by Johnson and headquartered in El Segundo, Calif.

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