LUSH Fresh Handmade Cosmetics

LUSH Fresh Handmade Cosmetics

March 16, 2009 11:45 ET

LUSH Fresh Handmade Cosmetics: Canadian Business Launches Campaign to End Commerical Seal Hunt

'Skinned' LUSH Cosmetics employee to lie on bloody Canadian flag in protest of seal hunt

TORONTO, ONTARIO--(Marketwire - March 16, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

With Canada's controversial seal slaughter about to resume, LUSH Fresh Handmade Cosmetics, in conjunction with Sea Shepherd Conservation Society, are launching a hard-hitting North American campaign to protect these important marine animals. To launch the campaign LUSH employee Kristi K will strip down to virtually nothing, paint herself red and lie on a bloody Canadian flag to symbolize the thousands seals that will be killed and skinned during this year's hunt:

PHOTO OPPORTUNITY

When: 12pm sharp, Wednesday, March 18th

Where: LUSH Cosmetics, 312 Queen St. West, Toronto, ON

LUSH has created a new bubble bar in the shape of a baby seal especially for the campaign. Called 'First Swim' because many baby seals are slaughtered so young they haven't even had a chance to go into the water, 100 percent of the proceeds of the bubble bar are going to Sea Shepherd who intervene directly on the high seas to stop sealers from killing baby harp seals.

Dominating the window of LUSH's North American stores will be a giant picture of a seal with the words 'End Canada's License to Kill' splattered in red paint. LUSH shop staff will be giving customers information about the plight of seals and urging them to put pressure on the government by signing postcards that LUSH will be sending directly to Prime Minister Stephen Harper.

Why is a soap shop taking on the seal hunt? The annual seal slaughter continues to be Canada's national shame - seal pups, some as young as 12 days old are clubbed to death or shot, usually for their fur. Seal hunters move fast, killing as many animals as possible in a short amount of time, and independent veterinarians say that approximately 42 percent of the seals are still conscious when they are being skinned.

A global movement against Canada's seal hunt is reaching a tipping point. Already America, Belgium and the Netherlands have complete bans on the importation of Canadian seal products, and in April, the European Union is set to pass a similar piece of legislation. LUSH is passionate about making the world a better place and is happy to lend its resources to the cause. With over 600 shops worldwide LUSH is in a unique position to bring about change for animals, people and the planet.

"As a Canadian business that cares about animals and the environment, we are ashamed that the blood continues to flow on the ice of Eastern Canada," said Mark Wolverton, North American CEO of LUSH Cosmetics. "Clubbing and shooting baby seals for their fur is cruel to animals, plain and simple, and LUSH Cosmetics wants to see it stopped."

Sea Shepherd's Captain Paul Watson adds, "We are extremely grateful to LUSH for their efforts to bring this issue into the spotlight. After witnessing the cruel slaughter of seals first hand and devoting most of my life to bringing it to an end, I am hopeful that the increased public awareness through the LUSH campaign for the seals will aid the efforts by those of us working to stop this barbaric practice once and for all."

For images or additional information about the campaign, please contact the LUSH Press Office or visit www.lush.ca and www.seashepherd.org. A photo of the Toronto demonstration will also be available on the picture wire of The Canadian Press.

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